SEO Analyst

About the role

You will help Vital build and enhance website SEO strategies using the latest and greatest front end technologies. We have both SEO Analyst and Senior SEO Analyst positions at Vital – compensation varies depending on experience.

Responsibilities

• Optimize website structure, resolve technical issues, and implement strategies to improve search engine visibility and organic traffic.
• Research targeted keywords to guide digital strategies.
• Analyze reports to identify trends, issues, areas for opportunity, and create actionable plans to improve KPIs.
• Articulately explain technical details of website changes to developers, project managers, and clients.
• Provide accurate timelines and level of effort during all project phases.

Requirements

• 2+ years relevant SEO and marketing experience, ideally in an agency.
• Understanding of search marketing, conversion, and online customer acquisition.
• In-depth knowledge of Google Analytics, Google Tag Manager, and Google Search Console.
• Functional knowledge of HTML and JavaScript (as it pertains to an SEO role).
• Experience or good familiarity with SEO research tools such as Moz, SEMrush, Ahrefs, and AWR.
• Experience or good familiarity with CRMs such as Hubspot, SalesForce, Pardot, and Sugar.
• Experience or good familiarity with testing and analytics tools such as VWO, Crazy Egg, HotJar, CallRail, and Mongoose Metrics.
• Experience using Google Sheets or Microsoft Excel.
• Ability to multitask and prioritize your daily schedule.
• Not afraid to work hard, be humble, ask questions, and learn new things!

Skills

• Experience with CMS (WordPress, Drupal).
• Experience with HTML/CSS.
• Familiarity with performance optimization (CDNs, edge-caching, Cloudflare, DNS, image compression/hosting, etc.) and development automation (Grunt, Gulp).
• Experience with automation (Zapier) or email marketing (MailChimp).

Bonus Points, But Not Required

• Experience with eCommerce platforms like Magento, WooCommerce, or OpenCart.
• Experience with testing and analytics tools such as VWO, Crazy Egg, HotJar, CallRail, and Mongoose Metrics.
• Experience with web technologies like CMS (WordPress, Drupal), HTML/CSS, and version control (Git).

Pay

$50k - $95k+

Schedule

Flexible Work from Home Schedule: Fluid workday hours (we just ask that you find time for 8 hours of work). Freedom to choose a hybrid WFH and/or in-office schedule.