SEO Analyst

About the role

Reporting to the VP of Digital, this role supports content SEO, reporting and analytics, technical SEO execution, and ongoing website optimization efforts tied to a large-scale website modernization and migration initiative. This is a highly collaborative role embedded within the Web Operations organization and partners closely with Content, Product Marketing, Digital Marketing, Development, and Design teams.

Responsibilities

• Conduct keyword research to support content creation, optimization, and product alignment initiatives
• Create SEO content briefs including target keywords, search intent, content structure recommendations, and internal linking opportunities
• Audit existing content for optimization opportunities, cannibalization, thin content, and keyword drift
• Support TOFU and MOFU content planning aligned to business priorities and product taxonomy
• Optimize and score content using SEO optimization tools such as Clearscope
• Partner with Product Marketing and Content teams to validate content opportunities before production
• Build and maintain recurring SEO dashboards and reporting in GA4, Google Search Console, Looker Studio, or Power BI
• Monitor keyword rankings, organic traffic trends, CTR, impressions, and conversion performance
• Analyze traffic fluctuations and identify potential causes including algorithm changes, migration impacts, and seasonality
• Connect organic search performance to pipeline and conversion outcomes
• Present findings and recommendations in clear, business-friendly language
• Conduct technical SEO audits using tools such as Screaming Frog and Sitebulb
• Identify and troubleshoot crawl, indexation, canonical, redirect, and hreflang issues
• Support migration QA and redirect validation efforts across web properties
• Affiliate structured data and schema markup implementation in partnership with development teams
• Maintain Core Web Vitals and communicate recommendations to technical stakeholders

Requirements

• 3-5 years of hands-on SEO experience in a B2B, SaaS, or enterprise environment
• Strong experience with content SEO, keyword research, and content brief development
• Familiarity with SEO tools such as Semrush, Ahrefs, Screaming Frog, and Clearscope
• Ability to translate SEO data into actionable business insights
• Strong organizational skills with the ability to manage multiple priorities independently

Preferred Qualifications

• Experience supporting enterprise website migrations and redirect validation
• Familiarity with Looker Studio or Power BI reporting
• Understanding of technical SEO concepts including canonicals, hreflang, schema markup, and crawl optimization
• Experience working within multi-brand or multi-product organizations
• Exposure to modern CMS or JAMstack environments such as Astro, Storyblok, or Vercel
• Exposure to AI search visibility and Answer Engine Optimization (AEO) concepts
• Experience using project management platforms such as Wrike

Benefits

InsightSoftware offers a competitive salary range of $65,000.00 to $81,000.00 USD annually, with the specific offer determined by individual skills, experience, and qualifications. Non-sales roles may be eligible for a bonus, while sales roles include a commission target. InsightSoftware is committed to pay transparency and fair compensation practices. For questions about our compensation approach, please inquire during the interview process.

Additional Information

All your information will be kept confidential according to EEO guidelines. Learn more about our high-energy, high-performance global team: Work With Us insightsoftware.