SEO & AI Visibility Specialist

About the role

The SEO & AI Visibility Specialist will play a pivotal role in driving organic traffic growth and enhancing the online visibility of EAB’s higher education clients across both traditional search engines and AI-driven discovery platforms (e.g., Google AI Overviews, ChatGPT, Bing Copilot, Perplexity).

Responsibilities

• Compile and synthesize data across reporting platforms to evaluate performance and communicate impact to partners in higher education, educating partners and advocating for recommended changes.
• Develop and guide SEO and Generative Engine Optimization (GEO) strategies aligned to partner goals, with a primary focus on technical performance and discoverability.
• Provide targeted recommendations to improve crawlability, indexation, structured data, and content to support both search engine rankings and AI-driven discovery.
• Perform keyword and prompt research to inform on page optimization and content strategy.
• Leverage analytics to interpret SEO and AI visibility performance, delivering insights that inform partner decisions and ongoing strategy refinement.
• Stay current on SEO and AI-driven search trends, rapidly adopting new tools and methodologies to enhance analysis and recommendations, and contributing to evolving best practices and team knowledge.
• Utilize tools such as Google Ads, GA4, Search Console, and emerging SEO/GEO platforms to extract insights that inform recommendations, demonstrating adaptability as toolsets evolve.

Qualifications

• Bachelor’s degree in marketing, business, information technology, communications or related field.
• 2 years of SEO experience. This includes a deep understanding of SEO principles and the ability to apply them in a strategic manner.
• Working knowledge of emerging Generative Engine Optimization (GEO) principles and AI-driven search behavior.
• Strong communication skills, enabling effective collaboration across teams and clear presentation of strategies and outcomes to stakeholders at all levels.
• Expertise in utilizing GA4, Google Search Console, Looker Studio, and Tag Manager.
• Exceptional analytical skills, with the ability to distill complex data into actionable insights and strategies. This includes a proficiency in evaluating SEO performance metrics to guide strategic decisions and optimize for results.
• Strong creative aptitude, including an understanding of website design, information architecture, and content strategy.

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities