AI Visibility & Search Strategy Specialist | GEO/SEO

About the role

Texas Instruments is seeking a AI Visibility & Search Strategy Specialist to contribute to the strategy for how our technology is perceived by LLMs and Search Engines. This role involves Generative Experience Optimization (GEO) and high-level content strategy, using advanced visibility tools to track scores and insights, and translating those into actionable recommendations for the business.

Responsibilities

• Refine strategy, and pivot tactically, to improve SEO and LLM visibility performance based on real-time learnings
• Define new metrics that define success, as well as the methodologies and dashboards required to tell the story
• Act as a bridge between teams, communicating risks and opportunities, championing priorities and resources, and creating collaborative touchpoints with cross-functional teams
• Propose bold, new ideas and testing protocols, and learn quickly from failures
• Analyze visibility scores and insights, ensuring the data speaks to stakeholders through clear, high-impact presentations and recommendations

Requirements

• Bachelor’s degree
• 1 year of experience in SEO, including a foundational understanding of SEO best practices and applying them as a strategy
• 1 year of demonstrated GEO/AEO experience and concrete successful actions taken to improve findability from the LLM
• Practical knowledge of evolving GEO strategies and AI search trends
• Experience with LLM architectures, Search Engine algorithms, and web optimization strategies
• Basic proficiency in HTML, JavaScript, and CSS
• Data Analytics and Visualization skills, with a proven track record of translating complex data and unstructured problems into results-oriented insights

Qualifications

The ideal candidate would be nimble and proactive, with a "startup" mindset within a large organization. They should be curious, data-driven, and a proactive communicator, with the ability to influence teams and present complex concepts to diverse audiences. Experience supporting and optimizing a website with a large product catalog, and a strategic mindset with experience in GEO, are also required.

Skills

• AI/LLM industry knowledge and a natural curiosity about the evolution of LLM
• Collaborative mindset, with the ability to work with multiple teams and address their unique concerns
• Results-focused, with the ability to take initiative and ramp quickly on new systems and processes to deliver results
• Ability to wear many hats, including managing a project, influencing without authority, developing strategies, proposing and executing tactics, and finding a story in the data

Work Arrangements

This role is onsite in Dallas, Texas, and does not offer hybrid or remote work options. Texas Instruments will not sponsor job applicants for visas or work authorization for this position.