SEO & AI Visibility Specialist

We need to output HTML fragment with sections: About the role? Actually we have "About EAB" but that's company description; we can include as a section maybe "About the role"? The instructions: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. We need to decide which sections to include. The posting includes: About EAB (company description), The Role In Brief (summary), Primary Responsibilities (list), Basic Qualifications (list), Ideal Qualifications (list), Compensation (Pay), Benefits (list), plus some other notes (visa sponsorship, EEO). We should remove boilerplate like EEO, visa sponsorship maybe? It says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The visa sponsorship note is not exactly EEO but maybe considered legal? It's about eligibility; might be considered boilerplate? It says "This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future." This is somewhat specific but could be considered legal. Probably we should drop it as it's not core to role. Also the EEO statement at end should be removed. We need to include sections only when there is real specific content. So we can have: - About EAB (maybe as "About the company"? but heading list includes About the role, not About EAB. However we could use About the role for the brief summary. The "About EAB" is company overview; could be placed as a

  before sections, not as heading? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests those as examples. We could still include an "About EAB" section with

  About EAB

  . That seems okay. - Then maybe a brief summary: "The Role In Brief" could be a

  or maybe under About the role? Could treat as "About the role". We'll put

  About the role

  with paragraph summarizing. - Then Responsibilities:

  Responsibilities

  with
  • items from Primary Responsibilities. - Then Requirements: maybe combine Basic Qualifications and Ideal Qualifications? The instruction lists Requirements, Qualifications, Skills as possible headings. We could have

    Requirements

    for Basic Qualifications (must-have). Then

    Preferred Qualifications

    maybe not in list but we can use Qualifications for ideal? Or Skills? Let's follow: Requirements for basic, Qualifications for ideal, Skills maybe not needed. We'll include both. - Benefits:

    Benefits

    with
    • items. - Pay:

      Pay

      with paragraph stating salary range. We should not include Schedule (not mentioned). Also we should not include Skills separate if not needed. We need to preserve all substantive information. Let's extract details. About EAB paragraph: "At EAB , our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards . For more information, visit our Careers page." We need to keep that but maybe trim the "See how we've been recognized..." and "For more information, visit our Careers page." Those are maybe boilerplate? They are not legal but could be considered promotional. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Those lines are not those categories, but they are like a call to action. Might be okay to keep? However they are not substantive about the role. Might be considered filler. Safer to keep the core mission description but maybe drop the last two sentences. Let's keep the main description up to "invested in their communities." That is substantive. The Role In Brief: "The SEO & AI Visibility Specialist will play a pivotal role in driving organic traffic growth and enhancing the online visibility of EAB’s higher education clients across both traditional search engines and AI-driven discovery platforms (e.g., Google AI Overviews, ChatGPT, Bing Copilot, Perplexity). This role bridges established SEO practices with emerging AI-driven search behaviors to ensure partner content is competitive, discoverable, and accurately represented across evolving digital experiences. Responsibilities include advising partners, conducting audits, performing keyword and prompt research, and translating insights into actionable recommendations that improve both search performance and AI visibility while contributing to the continued evolution of EAB’s optimization discipline. The role will be based in either Richmond, VA or Washington, D.C." We need to keep location info. Could be placed in a short paragraph after About the role. Primary Responsibilities list: Let's extract each bullet: - Compile and synthesize data across reporting platforms to evaluate performance and communicate impact to partners in higher education, educating partners and advocating for recommended changes. - Develop and guide SEO and Generative Engine Optimization (GEO) strategies aligned to partner goals, with a primary focus on technical performance and discoverability. - Provide targeted recommendations to improve crawlability, indexation, structured data, and content to support both search engine rankings and AI-driven discovery. - Perform keyword and prompt research to inform on page optimization and content strategy. - Leverage analytics to interpret SEO and AI visibility performance, delivering insights that inform partner decisions and ongoing strategy refinement. - Stay current on SEO and AI-driven search trends, rapidly adopting new tools and methodologies to enhance analysis and recommendations, and contributing to evolving best practices and team knowledge. - Utilize tools such as Google Ads, GA4, Search Console, and emerging SEO/GEO platforms to extract insights that inform recommendations, demonstrating adaptability as toolsets evolve. That's 7 items. Basic Qualifications list: - Bachelor’s degree in marketing, business, information technology, communications or related field. - 2 years of SEO experience. This includes a deep understanding of SEO principles and the ability to apply them in a strategic manner. - Working knowledge of emerging Generative Engine Optimization (GEO) principles and AI-driven search behavior. - Strong communication skills, enabling effective collaboration across teams and clear presentation of strategies and outcomes to stakeholders at all levels. - Experience in utilizing GA4, Google Search Console, Looker Studio - Exceptional analytical skills, with the ability to distill complex data into actionable insights and strategies. This includes a proficiency in evaluating SEO performance metrics to guide strategic decisions and optimize for results. - Strong creative aptitude, including an understanding of website design, information architecture, and content strategy. Note: there is a line break after "Experience in utilizing GA4, Google Search Console, Looker Studio" missing period but okay. Ideal Qualifications list: - Proficiency with Microsoft Excel, Word and PowerPoint - Experience with SEO tools including SEMrush, Ahrefs, Moz, etc. - Direct response marketing and/or higher education experience - Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration. Also there is a paragraph after that: "If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day." That's application encouragement; maybe considered boilerplate? It's not EEO but it's encouraging to apply. Might be considered application instructions? It's not exactly instructions but could be considered fluff. Safer to drop it. Compensation: "The anticipated starting salary (base) range for this role is $62,500 - $71,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role." We need to include Pay section with that info. Should we include the note about not typical to be hired at top? Yes it's substantive. Benefits list: Let's extract each bullet: - Medical, dental, and vision insurance plans; dependents and domestic partners eligible - 20+ days of PTO annually, in addition to paid firm and floating holidays - Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each) - 401(k) retirement savings plan with annual discretionary company matching contribution - Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans - Employee assistance program with counseling services and resources available to all employees and immediate family - Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation - Fertility treatment coverage and adoption or surrogacy assistance - Paid parental leave with phase back to work program for birthing and non-birthing parents - Access to milk shipping service to support nursing employees during business travel - Discounted pet health insurance coverage for dog and cat family members - Company-provided life, AD&D, and disability insurance - Financial wellness resources and membership in a robust employee discount program - Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities - Benefits kick in day one; learn more at eab.com/careers/benefits . We should keep all but maybe drop the last sentence about learn more at eab.com/careers/benefits as it's a link; could be considered boilerplate? It's a reference but maybe keep? It's not essential but could be considered navigational. Safer to drop that sentence. Now we need to output HTML fragment only, no markdown fences. We'll structure:

      About EAB

      ...

      About the role

      ...

      Responsibilities

      • ...
      ...

      Requirements

      • ...
      ...

      Qualifications

      • ...
      ...

      Benefits

      • ...
      ...