SEO Supervisor, SEO & AI Visibility

What you'll be doing:

• Lead Multi-Platform Strategy: Drive organic discovery and visibility strategies across traditional Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, YouTube, Reddit, maps, and reviews.
• Serve as a trusted strategic partner for mid-size to enterprise-level clients, presenting performance updates, strategic recommendations, and testing plans with confidence.
• Partner across departments (Development, UX, Analytics, Content, PR, Social, and Paid Search) to maximize broad digital signals that influence both search rankings and AI citations.

Modern Search, GEO, & AEO Execution:

• Oversee the optimization of content for semantic clarity, entity relevance, answer-first structure, citations, structured data, and source quality.
• Build, refine, and operationalize AI-assisted workflows (such as content briefs, schema generation, internal link automation, and page refreshes) ensuring they are strictly grounded in human review and high editorial standards.
• Provide hands-on guidance across core technical SEO elements (crawlability, rendering, site migrations, Core Web Vitals) and supervise multi-location local SEO and reputation programs.

Team Leadership & Measurement:

• Manage workloads, timelines, and quality control across multiple client accounts while directly training and mentoring junior SEO team members.
• Move clients away from legacy click-based metrics to modern frameworks that track share of voice, answer inclusion, LLM citations, and overall business impact.

What you bring:

• Experience: 6+ years of hands-on experience in SEO (with agency experience working across multiple accounts and industries highly preferred).
• Enterprise Track Record: Proven capability managing technical, content, or local SEO workstreams for complex, national, or multi-location brands.
• Modern Search Acumen: A clear, working point of view on how generative search, zero-click experiences, and LLMs are shifting user behavior.
• Leadership Capabilities: Demonstrated experience managing project timelines and giving constructive feedback or training to junior team members.
• Data Literacy: Comfort turning performance data from complex environments into clear narratives and business-focused recommendations.
• Enterprise SEO Tools: BrightEdge, Conductor, Ahrefs, SEMrush, Screaming Frog, Lumar/Deepcrawl, Google Search Console, and GA4.
• Local SEO Platforms: Yext, BrightLocal, Reputation.com, Chatmeter, or similar.
• Development & Infrastructure: Working knowledge of HTML, CSS, JavaScript, and how modern CMS platforms (WordPress, AEM, Drupal, Shopify) or front-end frameworks affect search accessibility.
• AI Capabilities: Direct experience with prompt design, structured data strategy, retrieval-aware content structuring, and AI-assisted content scaling.

Why you'll want to work at Tombras:

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Tombras is an E-Verify employer and participates in the E-Verify program.