Search Visibility & AI Discovery (SEO/GEO) Program Manager

2000 16th Street, Denver, Colorado, 80202, United States of America

About the role

We're looking for a Manager of Search Visibility & AI Discovery to improve how DaVita is discovered across traditional search and AI-powered discovery experiences while helping build the foundation required for the future state of our digital ecosystem. This role is for someone who understands classic technical and content SEO deeply but is also actively experimenting with Generative Engine Optimization (GEO)—the emerging discipline of making brands, products, and content discoverable, citable, and favorably represented within AI-generated answers.

You'll drive the strategy and lead the execution and measurement of how our brand shows up across every search and discovery surface, old and new. Success over the next 12-18 months will include establishing reporting on current SEO and AI visibility, documenting baselines, assessing and prioritizing top opportunities to win ranking and increase traffic, and working across teams to inform new content as well as optimize and restructure existing content for both traditional SERPs and AI-generated answers.

Responsibilities

• SEO Strategy & Execution
  • Inform the SEO strategy across technical, on-page, content, and off-page (link/authority) pillars
  • Conduct keyword, topic, and competitive research to identify organic growth opportunities
  • Partner with content and design to prioritize, plan, and execute content that ranks and converts
  • Lead implementation and governance of schema, structured data, JSON-LD, crawlability, indexation, redirects, core web vitals, accessibility, and search platform health
  • Oversee on-page optimization (titles, meta descriptions, internal linking, content structure) across the site
  • Build and maintain a link-building strategy to grow domain authority
  • Own the remediation roadmap for technical SEO issues and prioritize fixes across modernization releases
• GEO & AI Search Optimization
  • Develop and lead the team’s strategy for visibility in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, and other LLM-based discovery tools
  • Research and apply emerging GEO best practices: structuring content for extractability, optimizing for citations, building topical authority signals that LLMs draw on, and monitoring how models retrieve and represent our brand
  • Track brand mentions, sentiment, and share-of-voice within AI-generated responses; build processes to audit and correct inaccurate or missing brand representation
  • Stay ahead of how retrieval-augmented generation (RAG), knowledge graphs, and LLM training/grounding data sources influence what AI tools "know" and say about the brand and category
  • Pilot and evaluate new tools/platforms for AI search monitoring and optimization (e.g., AI visibility trackers, citation analysis tools)
• Analytics, Reporting & Insights
  • Establish DaVita's approach to AI search visibility, source citation monitoring, share of voice tracking, AI referral measurement, and GEO experimentation
  • Build and operationalize the SEMRush infrastructure for SEO, GEO, and AI Visibility, including creation of clear KPI definitions, platform dashboards, monitoring, and executive/enterprise reporting
  • Own day-to-day execution and vendor management for SEMrush and other search intelligence platforms, ensuring insights turn into actions and measurable outcomes
  • Partner with analytics team and agency to define and report on KPIs across both traditional organic search (rankings, traffic, conversions) and AI search visibility (citation frequency, share of voice, referral traffic from AI platforms)
  • Translate data into clear recommendations and present results to marketing leadership and cross-functional stakeholders
  • Run structured experiments (content formats, schema types, prompt-based audits) to test what moves the needle in AI search results
• Cross-Functional Leadership
  • Act as the internal subject-matter expert on search and AI discovery trends, educating cross-functional and leadership teams
  • Drive prioritization and execution of search improvements in alignment with the website modernization roadmap and broader digital transformation strategy
  • Partner with content, analytics, and development teams to ensure new site experiences are optimized for discoverability from launch, not retrofitted afterward
  • Collaborate with developers on technical implementation (schema, site structure, page speed, llm.txt/robots considerations, etc.)
  • Manage relationships with external agencies, freelancers, or tools as needed

Requirements

• 7+ years in SEO and 6+ months of hands-on GEO/AI search optimization with a proven track record of improving performance
• Hands-on experience with SEO tools (Semrush, Ahrefs, Screaming Frog) and analytics platforms (GA4, GSC, Pendo)
• Experience researching and applying emerging GEO best practices: structuring content for extractability, optimizing for citations, building topical authority signals that LLMs draw on
• Experience with visibility in AI-generated answers
• Ability to own strategy end-to-end, not just execution
• Ability to translate data into clear recommendations and present results to marketing leadership and cross-functional stakeholders

Preferred Qualifications

• Experience working in or alongside healthcare, health tech, or other regulated industries
• Familiarity with EHR integrations, clinical workflows, or patient-facing digital health web experiences
• Background working within Agile/Scrum product development environments

Benefits

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave
• Professional development programs: DaVita offers programs to help strong performers grow within their career and on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning

At DaVita, we strive to be a community first and a company second. We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed belonging into everything we do in our Village.

Pay

The salary range for this role is $85,000.00 - $135,000.00 per year. Compensation will depend on a candidate’s qualifications, skills, competencies, and experience. DaVita offers a competitive total rewards package, which includes a 401k match, healthcare coverage, and a broad range of other benefits.