SEO / AI Search Manager

About the role

THAT Agency is a performance-driven digital marketing agency operating fully remotely across the U.S. We specialize in multi-dimensional digital content strategies that drive measurable growth and support the key business goals of our clients. Our collaborative approach is rooted in transparency, accountability, and long-term partnership. We don’t just execute campaigns—we help brands grow by aligning strategy with performance and delivering results that matter.

Key Responsibilities

• Develop and oversee holistic SEO strategies aligned with client business goals and KPIs across both traditional and AI-driven search.
• Guide keyword research, entity mapping, topic cluster creation, and optimization plans for blogs, landing pages, and pillar content.
• Identify new opportunities for organic growth through competitor audits, performance data, and trend analysis.
• Oversee on-page and off-page SEO execution, including content updates, internal linking, technical SEO, and link building.
• Build topical authority and entity associations that perform across both crawler-based search and LLM-based discovery.
• Develop and execute AEO, AIO, GEO, and ASO strategies to improve client visibility and citation rates across AI answer engines, including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
• Conduct AI citation audits and brand visibility analyses using AEO grading tools, Brand Radar, and structured prompt testing.
• Optimize content structure, schema, and entity markup to improve AI extractability, semantic clarity, and citation likelihood.
• Develop content frameworks that perform across both traditional SERPs and generative answer surfaces, including structured Q&A formats, first-person source content, statistics, and citation-worthy data.
• Monitor share of voice in AI-generated responses and identify competitive gaps and opportunity areas.
• Translate AI search insights into actionable recommendations for content, digital PR, and broader marketing strategy.
• Stay current with the rapidly evolving AI search landscape and document new best practices for the team.
• Assign and manage SEO and AI search tasks across internal team members and external vendors.
• Review and approve deliverables, including keyword maps, content briefs, on-page recommendations, and AI visibility reports.
• Lead internal SEO and AI search check-ins, and contribute to broader campaign planning with account and content teams.
• Ensure process consistency across clients and maintain quality control of all search-related deliverables via monthly / quarterly audits.
• Perform and delegate technical audits for site performance, crawlability, schema markup, and site speed.
• Oversee setup and maintenance of GA4, Google Search Console, Google Tag Manager, and Bing Webmaster Tools.
• Configure and manage AI crawler access (GPTBot, PerplexityBot, ClaudeBot, Google-Extended) and llms.txt files where applicable.
• Implement and validate structured data and entity markup that supports both traditional indexing and AI extraction.
• Monitor and troubleshoot indexing issues, metadata optimization, JavaScript rendering for AI parsers, and structured data implementation.
• Build and manage performance dashboards in Google Looker Studio, Ahrefs, Agency Analytics, and AI visibility platforms.
• Set up tracking for organic and AI-driven KPIs using GA4 and GTM, including AI referral traffic segmentation.
• Conduct monthly, quarterly, and annual performance reviews covering both organic and AI search metrics, and present key insights to internal stakeholders.
• Recommend strategic adjustments based on data trends, AI citation patterns, and campaign outcomes.
• Cross-channel collaboration with content, email, and social teams to ensure a cohesive digital presence and voice across all surfaces.
• Provide SEO and AI visibility insights to inform paid, social, email, and digital PR campaigns.
• Ensure content calendars reflect SEO priorities, topical authority goals, and AI citation opportunities.

Essential Personal Attributes & Qualifications

• 4+ years of professional SEO experience, with at least 1 year in a leadership or strategic role.
• Proven track record of improving organic rankings and traffic across multiple websites.
• Hands-on experience with GA4, Google Search Console, Ahrefs, and WordPress.
• Certification in Google Analytics.
• Working knowledge of how large language models retrieve, rank, and cite sources, and how to influence that visibility.
• Demonstrated experience optimizing content for AI answer engines, or clear evidence of learning agility in this rapidly evolving discipline.
• Understanding of entity-based SEO, structured data, and topical authority frameworks.
• Excellent written and verbal communication skills.
• Strong organizational and time management abilities.
• Experience managing contributors or direct reports in SEO or content roles.

Desirable Experience

• E-commerce or local SEO experience.
• Familiarity with technical SEO tools, schema configuration, and llms.txt implementation.
• Experience with AI citation tracking platforms and AEO reporting workflows.
• Familiarity with prompt engineering for SEO research, content workflows, and competitive analysis, in alignment with the agency's AI Use & Data Protection Policy.
• Certifications in HubSpot, Moz, or AEO/GEO-focused programs.
• Basic HTML/CSS knowledge for troubleshooting or QA.

Future Possibilities & Career Development

THAT Agency supports the ongoing development of its team through: Paid certifications (e.g., HubSpot, Moz, Google Analytics) Conference and training attendance Mentorship from senior strategists and executives Opportunity to grow into roles such as Director of SEO, Digital Strategy Lead, or Account Manager.