AI Search & SEO Specialist
Renesas Electronics · Austin, TX · 3 wk ago
HybridEngineeringFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements (or Qualifications), Skills maybe, Benefits, Pay, Schedule only if present. The posting includes: Job Description (intro), Key Responsibilities, Qualifications, Additional Information (company info, culture, benefits statement). No explicit Pay or Schedule. Benefits: "We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process." That's vague but mentions benefits package. It's not specific details; but we can include a Benefits section with that statement? The rule: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD"). The benefits statement is somewhat generic but still mentions competitive benefits package. It's not specific details like health insurance, 401k, etc. Might be considered filler? The instruction: "Prefer a few substantive sections over many thin ones." The benefits statement is thin but still some content. However it's not specific; could be considered placeholder. Safer to omit Benefits section because no specific benefits listed. Similarly Pay and Schedule omitted.
We need sections: About the role (intro paragraph), Responsibilities (list), Qualifications (list maybe), Skills? The qualifications already include skills; we could combine Qualifications and Skills into one section "Requirements" or "Qualifications". The instruction: Use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can choose which to include based on content. We have About the role (intro). Responsibilities (list). Qualifications (list). Could also have Skills (maybe extracted from qualifications). But to avoid duplication, we can put skills under Qualifications. Probably better to have About the role, Responsibilities, Qualifications. No Skills separate.
We need to preserve all substantive information, not invent or summarize away detail. So we need to keep all bullet points from Responsibilities and Qualifications.
Responsibilities list: The text after "Key Responsibilities" is a paragraph with sentences separated by periods but not bullet list. We need to convert to
- for any list of duties/requirements/benefits. So we need to split into list items. The responsibilities sentences: - Improve how Renesas appears in AI-generated answers and emerging search experiences by identifying trends, opportunities, and areas for optimization across content. - Establish and socialize AI search, generative engine optimization (GEO) and SEO best practices, enabling content owners, marketers, web producers, developers, and regional teams to create content that is accurate, discoverable, structured, and aligned with how customers search and evaluate. - Build and maintain recurring reporting for search visibility, traffic, engagement, and conversion performance using tools such as Google Search Console, Google Analytics, Ahrefs, Screaming Frog, SEMrush, Conductor, onsite search analytics, and emerging AI visibility platforms. - Analyze onsite search behavior to identify customer intent, content gaps, terminology mismatches, and relevance issues, then partner with product and web teams to improve search experiences through tuning, taxonomy, synonyms, facets, rules, and AI-informed content recommendations. - Work closely with the technical web team to identify and prioritize technical improvements that help search engines and AI systems better interpret, index, and surface Renesas content. - Support business reviews and stakeholder presentations by preparing performance summaries, visualizations, and insight narratives. - Stay current on search and digital marketing trends to help inform future optimization opportunities, reporting needs, and measurement approaches. We'll make each a
- . Qualifications list: after "Qualifications" we have bullet-like sentences separated by periods. Need to split similarly. Qualifications sentences: - 3+ years of experience in SEO, search analytics, content optimization, or digital search strategy, including experience identifying opportunities to improve visibility across organic search, AI-search/GEO. - Bachelor's degree in marketing, communications, business, computer science, data analytics, engineering, or related field, or equivalent practical experience. - Experience using tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, Bing Webmaster Tools, Baidu Webmaster Tools, Conductor, Profound, onsite search analytics, or comparable platforms. - Passion for understanding how LLMs and answer engines discover, evaluate, and cite content, and how AI-powered search is changing brand visibility and content performance. - Experience with onsite search platforms or relevance-tuning concepts such as synonyms, rules, boosts, facets, filters, query behavior, and search result optimization. - Working knowledge of HTML, CSS, JavaScript, CMS platforms, and how web development decisions impact search visibility and user experience. - Strong analytical skills with the ability to evaluate search visibility, rankings, traffic, engagement, conversions, content performance, SERP features, prompt behavior, competitor activity, and AI visibility signals, then translate findings into clear insights, prioritized recommendations, and measurable optimization plans. - Strong communication and stakeholder management skills, with the ability to translate search opportunities into actionable recommendations for content, engineering, product, analytics, and marketing teams. - Experience in the semiconductor industry is a plus. We'll make each a
- .
About the role: The introductory paragraph before "Key Responsibilities": "Renesas is seeking an AI Search & SEO Specialist to help improve how engineers discover, evaluate, and engage with Renesas content across AI-powered answer engines, traditional organic search, and onsite search experiences. In this role, you’ll report to the Manager, Content Strategy & AI Visibility and work closely with content, web, product, technical, and analytics teams to monitor performance, identify trends, surface opportunities, and recommend improvements across Renesas.com. You’ll help shape how we evaluate search performance across both traditional and AI-driven environments, by identifying optimization opportunities that improve visibility and discoverability for our products and solutions."
We'll put that in
under
About the role
. Additional Information: includes company description, culture, benefits statement, EEO, export controls. We need to remove boilerplate like EEO, equal-opportunity, scam-warning, cookie/navigation/legal. The Additional Information includes: "Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future. At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives. We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process. Are you ready to join our team and shape the future with us? Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement. Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas." We need to remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The EEO statement is boilerplate; we should remove it. Also the export controls statement maybe legal; but it's substantive? It's about export controls; could be considered legal boilerplate. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. So we should remove the EEO paragraph and the export controls paragraph. Also maybe remove the "Are you ready to join our team and shape the future with us?" as it's a call to action (application instruction). Also remove "More information will be provided during the hiring process." maybe part of benefits but it's vague. We can keep the company description and culture statements as they are substantive about the company. The benefits statement is vague but we might keep it as part of Additional Information? However we decided not to create Benefits section due to lack of specifics. We could include that sentence in aunder About the role? But it's not about role. Better to include a short paragraph under About the role? Not appropriate. Perhaps we can include a
after About the role that contains the company description and culture, but not heading. The instruction: Output ONLY the HTML fragment. We can include multiple sections; we can have About the role, Responsibilities, Qualifications, and then maybe a
for company info without heading? But they said use headings for sections; we could add a section "About Renesas" but not in the list of allowed headings. The allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should stick to those. The company description could be placed under About the role as extra paragraph? But About the role is supposed to be about the role, not company. However we could incorporate it as part of About the role description? Might be okay to add a second paragraph under About the role describing the company. The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid additional paragraphs inside a section. So we can put the company description as a second
under About the role. Thus final HTML:
About the role
Renesas is seeking an AI Search & SEO Specialist to help improve how engineers discover, evaluate, and engage with Renesas content across AI-powered answer engines, traditional organic search, and onsite search experiences. In this role, you’ll report to the Manager, Content Strategy & AI Visibility and work closely with content, web, product, technical, and analytics teams to monitor performance, identify trends, surface opportunities, and recommend improvements across Renesas.com. You’ll help shape how we evaluate search performance across both traditional and AI-driven environments, by identifying optimization opportunities that improve visibility and discoverability for our products and solutions.
Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future. At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.
Responsibilities
- Improve how Renesas appears in AI-generated answers and emerging search experiences by identifying trends, opportunities, and areas for optimization across content.
- Establish and socialize AI search, generative engine optimization (GEO) and SEO best practices, enabling content owners, marketers, web producers, developers, and regional teams to create content that is accurate, discoverable, structured, and aligned with how customers search and evaluate.
- Build and maintain recurring reporting for search visibility, traffic, engagement, and conversion performance using tools such as Google Search Console, Google Analytics, Ahrefs, Screaming Frog, SEMrush, Conductor, onsite