Senior Web Marketing Manager

This is a Fully Remote Job 1. About Our Client:The organization operates in the identity security industry, focusing on securing human and machine identities through a centralized, AI-powered authorization platform. It addresses the challenge of managing complex identity lifecycles across cloud and traditional environments, including workforce, IT administrators, developers, and machines. The platform enables discovery, access assignment, anomaly detection, and real-time threat response. It boasts rapid deployment, high operational efficiency with significantly reduced resource requirements, and exceptional uptime reliability. 2. About the Opportunity:The Senior Web Marketing Manager is responsible for end-to-end ownership of the web experience, aligning website strategy with marketing goals to optimize engagement and conversion in a B2B SaaS context. This strategic role directs internal development and design teams to deliver customized web journeys for distinct buyer personas at all stages, supporting pipeline growth and overall business objectives. 3. Responsibilities:Define web experience strategy, including structure, journey logic, and standards mapped to buyer personas and journey stagesLead continuous conversion and engagement optimization through testing and performance targetsManage search visibility across traditional and AI-driven platforms, including SEO, AEO, and GEODevelop strategic direction and briefs for development and design teams; prioritize roadmapCollaborate cross-functionally with Product Management, Marketing, Brand, Demand Gen, and SalesEstablish KPIs, dashboards, and reporting linking web metrics to pipeline and revenue 4. Requirements:7+ years in digital/web marketing, preferably in B2B SaaS or cybersecurityExpertise in persona-based marketing and multi-stakeholder buyer journeysExperience directing or briefing development and design teamsProven cross-functional partnership skillsStrong knowledge of SEO, AEO, GEO, conversion optimization, and web analytics (e.g., GA4)Familiarity with CMS platforms, A/B testing, SEO tools, and analytics managementAbility to translate business goals into technical and design requirementsData-driven with strong communication skillsBonus: experience with ABM, marketing attribution, and technical/security audiences 5. Pay Range and Compensation Package:The pay range and compensation package for this role will be determined based on the candidate’s experience, skills, and other relevant factors. 6. Benefits & Perks:Healthcare insurancePension/retirement matchingComprehensive life insuranceEmployee assistance programTime off plansPaid company holidays Equal Opportunity Statement:Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note:TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.