Senior Web Marketing Manager
Ladders · United States · 1 wk ago
RemoteRemoteMarketing$100k–$130k/yrFull-time
Responsibilities
- Define and implement web experience strategy mapping to distinct personas
- Lead continuous testing and optimization programs for conversion and engagement
- Enhance search visibility through effective SEO and technical strategies
- Create strategy briefs for internal development and design teams
- Collaborate with cross-functional teams to align web experiences with marketing campaigns
- Establish KPIs and reporting metrics for web performance related to revenue
Qualifications
- 7+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity
- Strong understanding of persona-based marketing and multi-stakeholder buyer journeys
- Experience directing development and design teams, in-house or agency
- Prominent cross-functional collaboration with Product, Marketing, and Sales teams
- Proven knowledge of SEO, AEO, GEO, and conversion rate optimization
- Familiarity with modern web marketing stack and analytics tools
Benefits
- Meaningful work with a focus on innovation and career progression
- Healthcare insurance and competitive salaries
- Pension/retirement matching and comprehensive life insurance
- Employee assistance program and paid company holidays