Senior Web Marketing Manager

About Delinea

Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization, empowering organizations to seamlessly govern their interactions across the modern enterprise. Leveraging AI-powered intelligence, Delinea’s leading cloud-native Identity Security Platform applies context throughout the entire identity lifecycle – across cloud and traditional infrastructure, data, SaaS applications, and AI. It is the only platform that enables you to discover all identities – including workforce, IT administrator, developers, and machines – assign appropriate access levels, detect irregularities, and respond to threats in real-time. With deployment in weeks, not months, 90% fewer resources to manage than the nearest competitor, and a 99.995% uptime, Delinea delivers robust security and operational efficiency without compromise.

What You’ll Own

• Web experience strategy. Define the structure, journey logic, and standards across the website, mapping experiences to distinct personas and buyer-journey stages—from discovery through evaluation to decision.
• Conversion & engagement. Own how effectively pages convert and engage. Run a continuous testing and optimization program (A/B and multivariate), set targets, and improve key conversion paths and engagement metrics.
• Search & answer visibility (SEO/AEO/GEO). Own how the brand gets found across traditional search, answer engines, and AI-driven discovery—technical SEO, structured data and direct-answer placements, and accurate representation in LLM-powered search.
• Strategic direction for dev & design. Develop the strategy, requirements, and briefs the internal development and design teams execute against. Prioritize the roadmap and set standards so work ladders up to business objectives.
• Cross-functional alignment. Partner closely with Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales to align the web experience with messaging, campaigns, and pipeline goals.
• Measurement & reporting. Define KPIs, build dashboards, and report on web performance, tying metrics to pipeline and revenue across the funnel.

What You'll Bring

• 7+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity, with demonstrated ownership of web strategy and performance outcomes.
• A strong grasp of persona-based marketing and multi-stakeholder buyer journeys, and the ability to translate them into web experiences.
• Proven experience directing or briefing development and design teams (in-house or agency).
• A track record of cross-functional partnership with Product, Product/Solution Marketing, Brand, Demand Gen, and Sales.
• Strong command of search visibility across SEO, AEO, and GEO, plus conversion rate optimization and web analytics (e.g., GA4).
• Fluency with the modern web marketing stack—CMS platforms, A/B testing tools, SEO/AEO tooling (Semrush, Ahrefs, Screaming Frog), and tag/analytics management.
• Ability to translate business goals into clear technical and design requirements.
• A data-driven mindset paired with strong cross-functional communication.
• Bonus: familiarity with ABM motions, marketing attribution, and selling to technical and security audiences.

Why work at Delinea?

We're passionate problem-solvers helping the world's largest organizations protect what matters most: their human and machine identities. We invest in people who are smart, self-motivated, and collaborative. What we offer in return is meaningful work, a culture of innovation and great career progression.

At Delinea, our core values are STRONG and guide our behaviors and success:

• Spirited – We bring energy and passion to everything we do
• Trust – We act with integrity and deliver on our commitments
• Respect – We listen, value different perspectives, and work as one team
• Ownership – We take initiative and follow through
• Nimble – We adapt quickly in a fast-changing environment
• Global – We embrace diverse people and ideas to drive better outcomes

We believe weaving these core values into our day-to-day actions, and our process for hiring, evaluating, and promoting employees, helps us cultivate a work environment that embraces collaboration and camaraderie.

We take care of our employees. We offer competitive salaries, a meaningful bonus program, and excellent benefits, including healthcare insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and paid company holidays.