Senior Vice President, Media Strategy (RETAIL)

About Razorfish

At Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

Responsibilities

• Serve as a trusted advisor to senior client stakeholders, translating complex business challenges into actionable media strategies.
• Oversee the full media strategy and planning function in collaboration with client teams to ensure business targets and goals are met.
• Develop, implement, and drive strategy inclusive of media mix modeling, scenario planning, and strategic budget guidance that advances client business outcomes.
• Lead the development of communications plans—directing data needs, uncovering business and consumer insights, defining business-driving strategies, and creating inventive connections plans that bring those strategies to life.
• Lead strategic planning across media performance, audience, and measurement, in partnership with agency investment and analytics teams, with strong understanding of the Retail landscape/industry.
• Bring thought leadership and fresh perspective grounded in a deep understanding of omni-channel customer experience, with the ability to manage downstream, cross-channel campaign executions.
• Partner with creative, data, and cross-functional teams to translate strategies into business-driving ideas and direct long-range campaign planning to ensure best use of resources.
• Champion the ongoing evolution of the paid strategy discipline, upskilling teams to maintain a competitive edge for the agency and its clients.
• Drive the agency's Innovation and Thought Leadership agenda, both as a growth asset and as an engine for modern marketing solutions.
• Provide staffing recommendations, team development, and daily supervision to ensure a high-performing, future-ready team.
• Ensure connectivity across all relevant internal and external stakeholders.

Requirements

• BA/BS, preferably in Marketing, Advertising, Business, or related field.
• 15+ years of experience spanning digital and traditional media strategy, planning, and business development within an agency environment.
• 10+ years of staff management experience with ability to lead teams, set strategic vision, and execute.
• Demonstrated success leading major client businesses and strategy for large, complex accounts resulting in measurable growth and client satisfaction.
• Experience in media pitches and new business with a proven track record of wins.
• Experience navigating holding company and large, matrixed organizations; skilled at partnering with practice leads to co-develop go-to-market strategies and positioning.
• Ability to translate data into actionable business solutions that enhance strategies and meet deliverables.
• Deep experience supporting and leading Retail accounts.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off including Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements and ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.

The benefits offerings listed are available to eligible U.S.-based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Pay

Compensation Range: USD $180,215.00 - USD $256,100.00/Annually. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.