Vice President, Media Strategy (Retail Account)

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Known as the professional birthplace and proving ground for marketing leaders, Starcom drives industry innovation with peerless talent. We believe in being "Guided By Humanity," ensuring human expertise remains central, supported by the best processes and technology. With proprietary capabilities and Publicis Media's resources, we create ideas that move people and drive transformative business outcomes.

About the role

The Vice President, Media Strategy will manage the strategy and planning process for a long-standing, well-known retail account. This leadership role involves contributing to brand strategy, building client relationships, and managing and developing an internal strategy team. The ideal candidate has strategic expertise in retail media, audience strategy, client leadership, and team building, with a solid understanding of media investment. Recent experience managing a Retail or CPG account is highly preferred.

Responsibilities

• Act as a thought leader and strategic partner for retail media strategy with internal and external partners.
• Maintain in-depth knowledge of current media industry trends and brand business, focusing on upstream initiatives.
• Ensure the team delivers strategic media recommendations aligned with brand objectives.
• Drive innovation and thought leadership to develop modern marketing solutions for clients.
• Collaborate with analytics, research, investment, and operations teams to implement flawless strategies.
• Elevate strategic thinking across the portfolio and set learning agenda elements.
• Write and deliver strategies and POVs, overseeing their translation into audience recommendations and plans.
• Analyze client audience strategies and lead business case development with internal groups.
• Facilitate workshops and brainstorms to drive desired outcomes.
• Provide vision, direction, and support to team members to align their work with agency goals.
• Demonstrate deep technical understanding, problem-solving, and intervention when necessary.

Requirements

• Bachelor’s degree preferred, preferably in marketing, advertising, communications, business, sociology, or consumer insights.
• 10+ years of experience in media planning/strategy with progressive responsibility.
• 7+ years of previous management experience.
• Expertise in retail media strategy.
• Ability to strategically plan campaigns aligning with client goals and KPIs.
• Proven pitch experience.
• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.).
• Ability to anticipate and adapt to changing client needs.
• Excellent written and verbal communication, presentation, organizational, interpersonal, and analytical skills.
• Ability to translate data into viable business solutions.
• Strong leadership to drive team results.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off including Flexible Time off, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere with an office for up to 6 weeks a year (eligibility-based).
• Business Resource Groups supporting multiple affinities and alliances.

Pay

Compensation Range: USD $159,695.00 - USD $229,425.00/Annually. This role may also be eligible for bonus or incentive compensation. Compensation will be determined based on skills, qualifications, and experience.