Senior Vice President, Analytics

About the Role

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients.

As a SVP, Data & Intelligence at Zeno, you will serve as a senior strategic leader within the agency's growing analytics and intelligence practice. Working closely with clients, agency leadership and cross-functional teams, you will help organizations translate data into actionable insights that strengthen reputation, improve performance and drive business outcomes. This is an opportunity for a hands-on analytics leader to shape client strategy, grow business, mentor talent and help define the future of data, intelligence and AI-enabled insights within a leading communications agency.

Responsibilities

• Serve as a senior advisor to clients, providing executive-level counsel on analytics, measurement, intelligence and data-driven communications strategy.
• Oversee integrated measurement, audience research, media intelligence, social listening, reputation analytics, digital performance and AI-enabled insights programs that help clients make informed decisions.
• Translate complex data into clear recommendations, helping clients connect communications performance to business objectives and stakeholder outcomes.
• Lead analytics discovery conversations, develop measurement frameworks and identify opportunities to grow client relationships, expand engagements and support new business efforts.
• Mentor and develop team members while fostering analytical rigor, strategic thinking, storytelling excellence and strong client leadership capabilities.
• Partner across corporate, consumer, healthcare, technology, digital, paid media and creative teams to deliver integrated measurement and intelligence programs that support agency and client objectives.
• Identify opportunities to leverage AI, automation, APIs and emerging technologies to improve research, reporting, insight development and decision-making across the organization and client work.
• Help shape the future of the practice by identifying emerging trends in analytics, measurement, reputation intelligence, AI and communications effectiveness.

Requirements

• 15+ years of experience in analytics, intelligence, research, measurement, communications, marketing or related fields within an agency, consulting or client-service environment.
• Deep expertise in communications analytics and their associated platforms, including measurement, earned media analysis, social intelligence, audience research, reputation analytics, digital performance and business intelligence.
• Experience advising senior clients and guiding data-informed decision making.
• Experience leading business development efforts across organic and net new opportunities, including strategic planning, proposal development, consultative selling and new business pitches.
• Strong understanding of integrated communications and the role analytics plays across earned, owned, shared and paid channels.
• Experience working with business intelligence, analytics and reporting platforms such as Tableau, Power BI, Hex, GA4, SQL, R or similar tools.
• Strong presentation, storytelling and communication skills, with the ability to make complex findings accessible and actionable for diverse audiences.
• Experience leveraging AI, automation and emerging technologies to improve research, reporting and insight generation.
• Collaborative leadership style with experience mentoring talent and partnering across disciplines, functions and levels.
• Commitment to analytical rigor, data quality and delivering meaningful business impact through insights.

Preferred Qualifications

• Experience supporting integrated communications, public relations, corporate affairs or marketing programs.
• Familiarity with attribution modeling, campaign measurement and cross-channel performance analytics.
• Experience evaluating and implementing AI-enabled analytics workflows and emerging technologies.
• Experience working with third-party technology vendors, data providers and platform partners.

Pay

$160,000-$235,000 USD/yr. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses.

Benefits

• Medical, dental and vision insurance with prescription plans, as well as short and long-term disability.
• Mental health support through the Be Kind to Your Mind program, including a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program.
• Employee resource groups for sharing and support.
• Generous vacation, paid holidays and self-care time.
• 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach.
• Monthly ZenoFit allowance to fund personal activities that bring joy and promote health.