Senior Vice President, Analytics

About the role

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities. The SVP of Analytics will provide intellectual capital, team direction, manage a dynamic team and help share the analytics strategy across all lines of business.

Responsibilities

• Contribute intellectual capital with regard to measurement, analytics, research and insights
• Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process
• Lead and manage a sizable team of data experts and media analysts in New York and San Francisco
• Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions
• Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights
• Provide strategic and tactical data and analytics recommendations to clients and key stakeholders
• Actively participate and contribute to new business and existing client business development
• Help evaluate and recommend data driven vendors and solutions to continuously drive innovation and operational excellence

Qualifications

• 12+ years of experience, with minimum of 5 years of agency experience
• Experience with Business Intelligence tools (QlikView, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Blue Kai, TURN, etc.) and relational databases (SQL Server, MS Access, Oracle)
• Digital attribution experience (VisualIQ, Convertro, etc.)
• Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display
• Experience utilizing and/or modelling multiple data sources simultaneously, identifying/procuring third party data
• Expertise in leveraging the digital data ecosystem. Advanced digital data market experience a key requirement, including social and mobile data experience
• Understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social – understand a holistic view of a Paid, Owned, Earned
• Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
• Personable with strong leadership capabilities which create impact and lead change across client relationships, people and teams and business results
• Excellent communication and storytelling skills

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off
• Paid time off (for regular roles)

Pay

Compensation range: USD $180,215.00 - USD $238,000.00 annually. This role may also be eligible for bonus or incentive compensation.