Senior Value & Adoption Advisor (Experimentation)

About the role

We're not here to add to the noise. We're here to cut through it- with AI that actually works for marketers. From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. Set. Go. 10,000+ brands including H&M, PayPal, and Zoom already get it. So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in MarTech. But here's the thing about building great products: it takes great people. Our 1,600+ Optimizers across 12 global offices are curious, collaborative, and refreshingly human. We don't do corporate speak. We do real conversations, big ideas, and genuinely care for the work we make together. If you want to be part of a team that's shaping the future of marketing technology — and actually enjoys doing it — you're in the right place.

As a Senior Value & Adoption Advisor (Experimentation), you will combine deep product and experimentation expertise with strategic customer consulting to help customers increase adoption and realize measurable value from Optimizely. You will work with priority and at-risk customers to understand program maturity, product usage and barriers to adoption, then provide clear, outcome-focused recommendations and workshops. The role spans Optimizely’s Experience Optimization product suite, including Optimizely Experimentation, Personalization Optimizely Analytics & Agentic platform.

Responsibilities

• Consult directly with strategic, high-risk and under-adopted accounts to assess product usage, experimentation maturity, and opportunities to increase adoption and value.
• Lead structured maturity and value assessments, using product data, customer context, program goals and best practices to identify gaps and build prioritized recommendations and success plans.
• Provide strategic guidance on experimentation program development, including goals and measurement, ideation, prioritization, governance, executive sponsorship, operating models, analysis and results communication.
• Support customers with adoption of agentic platform & AI-powered capabilities by identifying relevant use cases, demonstrating available agents and workflows, and providing guidance on how to embed them into experimentation processes.
• Guide customers toward broader and deeper use of Optimizely capabilities, including adoption of underused functionality, new product experiences and advanced experimentation approaches where they align with customer goals and program maturity.
• Partner with customer stakeholders from practitioners through senior leaders and executives to connect product adoption to business outcomes and strengthen sponsorship.
• Collaborate closely with Optimizely Customer Success, Product, Education, and Professional Services to provide a unified customer experience, surface adoption barriers and drive outcome-focused retention and renewal impact.
• Translate product usage, maturity signals and customer feedback into actionable insights, including adoption trends, program risks, business impact and opportunities for future product usage or capability development.
• Create and scale repeatable adoption plays, enablement, communications