Senior Lead, Value Realization & Expansion

About the role

The Global Growth Systems team at Salesforce is seeking a strategic, data-driven Growth Marketing Lead to own the end-to-toe customer journey for Salesforce's Your Account self-service business. This role involves driving customer activation, adoption, value realization, expansion, and self-service revenue by partnering across Product, Marketing, Sales, Data Engineering, Analytics, and Customer Success.

Responsibilities

• Own the Self-Service Growth Strategy
• Drive improvements across activation, adoption, expansion, and self-service ACV
• Build quarterly growth plans aligned to business and revenue goals
• Build Lifecycle Marketing Programs
• Create customer journeys across email, in-product messaging, web, and AI-powered engagement
• Create behavioral triggers that increase activation and premium adoption
• Continuously optimize journeys through testing and experimentation
• Lead Growth Experimentation
• Develop experimentation across messaging, targeting, segmentation, channels, and customer experiences
• Design A/B and multivariate tests to improve conversion and engagement
• Evaluate emerging AI capabilities and digital growth opportunities
• Drive Product-Led Growth
• Partner with Product to define activation milestones and monetization opportunities
• Improve self-service experiences while creating intelligent sales handoffs where appropriate
• Optimize conversion across the customer lifecycle
• Leverage Data & Audience Insights
• Use behavioral, product usage, and CRM data to identify high-value audiences
• Partner with Data Engineering and Analytics to build scalable audiences and performance dashboards
• Apply Tableau, SQL, Data Cloud, and AI insights to guide investment decisions
• Lead Cross-Functional Execution
• Partner across Product, Marketing, Sales, Customer Success, Engineering, Analytics, and Marketing Operations
• Drive alignment through clear planning, documentation, and executive communication
• Build repeatable processes that improve execution quality and scalability

Requirements

You have 7+ years of experience in Growth Marketing, Lifecycle Marketing, Product Marketing, Demand Generation, Marketing Operations, Product-Led Growth, or Digital Marketing.

You have experience owning pipeline or revenue goals and driving measurable business outcomes.

You have a strong understanding of SaaS customer lifecycles, digital growth strategies, and lifecycle marketing.

You have experience designing and optimizing customer journeys across email, web, in-product messaging, and marketing automation platforms.

You have strong SQL skills and experience building audience segments, querying customer data, and working with CRM or behavioral datasets.

You use Tableau or other business intelligence tools to analyze performance, uncover insights, and guide investment decisions.

You have experience designing or optimizing lead/contact scoring models that improve audience prioritization and campaign effectiveness.

You have partnered closely with Product, Data Engineering, Analytics, Marketing Operations, and Sales to deliver scalable, data-driven marketing capabilities.

You have experience leveraging AI, prompt engineering, or workflow automation to improve marketing processes and customer experiences.

You thrive in highly cross-functional environments, communicate effectively with both technical and business stakeholders, and enjoy building scalable processes that simplify execution.

Even Better If

• You have experience with Product-Led Growth (PLG) or self-service SaaS businesses.
• You have experience optimizing conversion paths, activation milestones, and usage-based monetization.
• You have worked with Customer Data Platforms (CDPs), Data Cloud, or behavioral data pipelines.
• You have experience with Salesforce products, Marketing Cloud, or Agentforce.
• You have built AI-powered marketing workflows, experimentation frameworks, or predictive segmentation models.
• You understand LLM optimization, AI-assisted search, APIs, MCPs, or other emerging AI technologies and how they support modern growth marketing.

Qualifications

• 7+ years of experience in Growth Marketing, Lifecycle Marketing, Product Marketing, Demand Generation, Marketing Operations, Product-Led Growth, or Digital Marketing
• Experience owning pipeline or revenue goals and driving measurable business outcomes
• A strong understanding of SaaS customer lifecycles, digital growth strategies, and lifecycle marketing
• Experience designing and optimizing customer journeys across email, web, in-product messaging, and marketing automation platforms
• Strong SQL skills and experience building audience segments, querying customer data, and working with CRM or behavioral datasets
• Use Tableau or other business intelligence tools to analyze performance, uncover insights, and guide investment decisions
• Experience designing or optimizing lead/contact scoring models that improve audience prioritization and campaign effectiveness
• Partnership with Product, Data Engineering, Analytics, Marketing Operations, and Sales to deliver scalable, data-driven marketing capabilities
• Experience leveraging AI, prompt engineering, or workflow automation to improve marketing processes and customer experiences

Skills

• Strategic thinking and problem-solving
• Data analysis and interpretation
• Customer journey mapping and optimization
• Experimentation and A/B testing
• Product-led growth and customer retention
• CRM and data management
• Tableau and SQL skills
• AI and machine learning
• Effective communication and collaboration

Benefits

At Salesforce, we offer a variety of benefits to help you live well including:

• Time off programs
• Medical, dental, vision, and mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program

For more details, visit Salesforce Benefits.

The typical base salary range for this position is $143,400 - $216,900 annually.