Senior Lead, Value Realization & Expansion

About the role

The Global Growth Systems team at Salesforce is seeking a strategic, data-driven Growth Marketing Lead to own the end-to-toe customer journey for Salesforce's Your Account self-service business.

Responsibilities

• Own the Self-Service Growth Strategy
• Drive improvements across activation, adoption, expansion, and self-service ACV
• Build quarterly growth plans aligned to business and revenue goals
• Build Lifecycle Marketing Programs
• Create customer journeys across email, in-product messaging, web, and AI-powered engagement
• Create behavioral triggers that increase activation and premium adoption
• Continuously optimize journeys through testing and experimentation
• Lead Growth Experimentation
• Develop experimentation across messaging, targeting, segmentation, channels, and customer experiences
• Design A/B and multivariate tests to improve conversion and engagement
• Evaluate emerging AI capabilities and digital growth opportunities
• Drive Product-Led Growth
• Partner with Product to define activation milestones and monetization opportunities
• Improve self-service experiences while creating intelligent sales handoffs where appropriate
• Optimize conversion across the customer lifecycle
• Leverage Data & Audience Insights
• Use behavioral, product usage, and CRM data to identify high-value audiences
• Partner with Data Engineering and Analytics to build scalable audiences and performance dashboards
• Apply Tableau, SQL, Data Cloud, and AI insights to guide investment decisions
• Lead Cross-Functional Execution
• Partner across Product, Marketing, Sales, Customer Success, Engineering, Analytics, and Marketing Operations
• Drive alignment through clear planning, documentation, and executive communication
• Build repeatable processes that improve execution quality and scalability

Requirements

• 7+ years of experience in Growth Marketing, Lifecycle Marketing, Product Marketing, Demand Generation, Marketing Operations, Product-Led Growth, or Digital Marketing
• Experience owning pipeline or revenue goals and driving measurable business outcomes
• A strong understanding of SaaS customer lifecycles, digital growth strategies, and lifecycle marketing
• Experience designing and optimizing customer journeys across email, web, in-product messaging, and marketing automation platforms
• Strong SQL skills and experience building audience segments, querying customer data, and working with CRM or behavioral datasets
• Experience using Tableau or other business intelligence tools to analyze performance, uncover insights, and guide investment decisions
• Experience building AI-powered marketing workflows, experimentation frameworks, or predictive segmentation models
• Experience with Product-Led Growth (PLG) or self-service SaaS businesses
• Experience optimizing conversion paths, activation milestones, and usage-based monetization
• Experience with Customer Data Platforms (CDPs), Data Cloud, or behavioral data pipelines
• Experience with Salesforce products, Marketing Cloud, or Agentforce
• Experience with AI technologies such as LLM optimization, AI-assisted search, APIs, MCPs, or other emerging AI technologies

Qualifications

• Exceptional problem-solving and analytical skills
• Strong communication and collaboration abilities
• Ability to work independently and as part of a team
• Passion for using AI to drive business growth and customer success

Skills

• Growth Marketing
• Lifecycle Marketing
• Data Analysis
• Customer Journey Design
• Experimentation and Optimization
• Product-Led Growth
• AI and Machine Learning

Benefits

At Salesforce, we offer a comprehensive benefits package to support your well-being and financial security. This includes:

• Time off programs
• Medical, dental, and vision coverage
• Mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program

For more details, visit Salesforce Benefits.

Pay

The typical base salary range for this position is $143,400 - $216,900 annually.

Schedule

This is a hybrid role with three days in the office each week.