Senior Strategist, Paid Search B2B

About the Role

As a Senior Strategist, Paid Search B2B, you’ll lead paid search strategy, activation, and thought leadership across a portfolio of B2B clients. You’ll bring a strong understanding of how search can drive demand throughout the B2B buyer journey—from initial consideration and lead generation through qualified opportunities, pipeline, and revenue. You’ll work closely with cross-disciplinary teams across both challenger and enterprise accounts, managing performance, driving growth, and helping clients shift their thinking beyond basic campaign metrics to connect paid search investment with broader marketing, sales, and business outcomes.

Responsibilities

• Provide paid search strategy and conduct routine audits on your portfolio of B2B accounts across platforms (Google and Microsoft) and tactics (Brand, Non-Brand, PMAX, Demand Gen, Competitor, and other emerging search opportunities).
• Develop paid search strategies designed to generate qualified leads, opportunities, and sales pipeline, aligning campaign strategy with each client’s business objectives.
• Deliver activation excellence on campaign builds, pacing management, and optimization deployment.
• Conduct keyword research, write ad copy, optimize campaigns, and establish bidding strategies to meet and exceed client KPIs.
• Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings, and measurement studies.
• Leverage CRM, marketing automation, and analytics data to evaluate paid search performance beyond the initial website conversion and identify the campaigns, keywords, and audiences driving the greatest business value.
• Partner with client and internal teams to develop measurement approaches and feedback loops that connect paid search activity to lead quality, sales outcomes, pipeline, and revenue.
• Turn complex search strategies into compelling campaign recommendations as a storyteller.
• Maintain high standards across media planning, forecasting, budgeting, campaign setup, learning agenda development, and performance analysis.
• Cultivate strong relationships with clients by providing POVs, industry trends, platform updates, and acting as a trusted advisor on search and digital marketing.
• Support new business initiatives and pitches by conducting platform audits and recommendations.

Requirements

• 4-6 years of hands-on paid search experience, including substantial experience developing and optimizing SEM programs for B2B organizations with lead-generation, pipeline, and revenue objectives.
• Demonstrated experience developing and executing paid search strategies designed to generate qualified leads, opportunities, and sales pipeline.
• Ability to anticipate client requests, team, and agency needs and provide proactive solutions.
• Experience working with CRM and marketing automation data to evaluate paid search performance beyond the initial website conversion; experience with platforms such as Salesforce, HubSpot, Marketo, or similar strongly preferred.
• Certifications in digital marketing and/or paid search media strategy are a plus (Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, etc.).

Skills

• Passion for the ever-changing media landscape and the evolving role search plays within B2B marketing.
• Data-driven decision-making with a focus on connecting media performance to lead quality, pipeline, and business growth.
• Curiosity about the full customer journey and understanding what happens after a prospect converts.
• Strong interpersonal skills with a focus on building close relationships with teams, partners, and clients.
• Passion for sharing thought leadership and new ideas through presentations, blogs, and other content channels.
• Problem-solving ability with a knack for developing creative solutions.

Benefits

• Full medical, dental, and vision benefits as well as a generous retirement program.
• Thoughtful parental leave and return program.
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December.
• Ongoing learning and development opportunities.

Pay

The base salary range for this position is $82,000 - $106,000 and is commensurate with candidate experience and location.