Senior Strategist, Paid Search

About the role

Verizon's Digital Marketing team is hiring a Search Engine Marketing Senior Strategist to assist in paid search strategic planning, investment, and partner management. You will partner closely with other leaders within the digital marketing center of excellence to drive marketing effectiveness and efficiencies. You should bring a fresh perspective on how the SEM operation can evolve as an in-house team and will support the process on any changes or shifts that you feel are necessary to get the job done well. You will assist relationships with external search partners, including emerging search partners and optimization technologies. We expect you to come with a strong understanding of the evolution of search and the benefits of thinking about SEM and SEO holistically.

Responsibilities

• Managing SEM functions for multiple units within Verizon.
• Campaign development, bid strategy, optimization, and channel management.
• Making recommendations with respect to any changes to the existing tech stacks.
• Assisting relationships with all external search partners.
• Overseeing the execution associated with SEM campaigns.
• Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.

Requirements

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer/agency/consultative services experience in SEM.
• Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, Performance Max, PLAs, Shopping engines).
• Experience in search analysis and reporting.
• Analytical skills in developing marketing reports that enhance SEM performance efficiencies.

Qualifications

Even better if you have one or more of the following:

• Ability to manage projects across multiple stakeholders.
• Exceptional communication skills.
• Data visualization experience.
• Fluency in data-driven targeting and revenue-driving strategy.
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.
• Open to explore new methods of search strategy as consumer behavior adapts.

Schedule

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Scheduled weekly hours are 40.

Benefits

Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. From health and wellness benefit options including medical, dental, vision, short and long-term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance, we’ve got you covered. Additional benefits include:

• A matched 401(k) savings plan.
• Up to 8 company-paid holidays per year and up to 6 personal days per year.
• Paid parental leave, adoption assistance, and tuition assistance.
• Other incentives, including premium pay such as overtime, shift differential, holiday pay, and allowances.
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.

Pay

The annual salary range for this role based on a full-time schedule is $91,500.00 - $159,000.00. This is an incentive-based position with the potential to earn more. The salary will vary depending on your location and confirmed job-related skills and experience. For the New York location, the annual salary range is $91,500.00 - $159,000.00.