Senior Paid Search Strategist (Contract)

Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We're an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team - employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and we have implemented initiatives to ensure we're engaging our team and empowering every member to succeed. Role overview We're hiring a part-time contract Senior Search Strategist to manage Google Ads and Microsoft Ads (Bing) for B2B lead generation, with budgets over $100k+ per month. The role is measured on outcomes: CPL, MQLs, SQLs, and pipeline. What you'll do Manage Google Ads and Microsoft Ads (Bing) campaignsOptimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipelineIdentify and eliminate wasted spend and optimization opportunities to improve CTR, landing page conversion rate, etcManage budgets and pacing to hit targetsMaintain a hypothesis testing log of ongoing experiments and results Set up and maintain tracking in GA4 and Google Tag ManagerWeekly, monthly, and Quarterly reporting on performance against Leads, CPL, MQL, SQL and pipeline targetsEnsure campaign structure, targeting, bidding, budgets, and messaging align with best practicesWeekly optimizations to ensure campaign performance improves MoM Requirements 7-10 years of PPC experienceExperience managing budgets over $100k per monthB2B lead generation experienceGoogle Ads and Microsoft Ads (Bing)GA4 and Google Tag ManagerTrack record of optimizing to MQLs, SQLs, and pipelineTrack record of eliminating wasted spend and hitting targetsCurrently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of outputExtremely detail-orientedIncredibly proactive and take ownership of outcomes, not just inputs Nice to have B2B SaaS experience.Salesforce (SFDC) experience Benefits Hourly: $60-$85/hour Hours: 40-50 hours per month