Senior Paid Search Strategist, B2B

Code3, formerly SocialCode, is a performance marketing partner working across media, creative, and commerce. The company manages digital advertising for disruptor and global brands across major digital platforms and emerging channels.

About the Role

Lead paid search strategy, activation, measurement, and thought leadership across a portfolio of B2B clients. The role connects paid search investment to qualified leads, sales opportunities, pipeline, revenue, and broader business outcomes.

Responsibilities

• Lead paid search strategy and routine account audits across Google and Microsoft platforms.
• Develop campaigns that generate qualified leads, opportunities, and sales pipeline in line with client objectives.
• Manage campaign builds, pacing, optimization, keyword research, ad copy, and bidding strategies.
• Perform QA across campaign builds, edits, landing pages, URL tags, settings, and measurement studies.
• Use CRM, marketing automation, and analytics data to identify the campaigns, keywords, and audiences driving business value.
• Build measurement approaches that connect paid search activity to lead quality, sales outcomes, pipeline, and revenue.
• Maintain high standards across media planning, forecasting, budgeting, campaign setup, learning agendas, and performance analysis.
• Present campaign recommendations and serve as a trusted advisor on search strategy, industry trends, and platform updates.

Qualifications

• 4 to 6 years of hands-on paid search experience.
• Substantial experience developing and optimizing SEM programs for B2B organizations.
• Experience building paid search strategies around lead-generation, pipeline, and revenue objectives.
• Ability to anticipate client, team, and agency needs and provide proactive solutions.
• Experience using CRM and marketing automation data to evaluate performance beyond the initial website conversion.
• Experience with Salesforce, HubSpot, Marketo, or similar platforms is strongly preferred.
• Digital marketing or paid search certifications are a plus, including Google Analytics, Microsoft Advertising Search, or Google Ads Search certifications.

Pay

Base salary: $82,000 to $106,000 per year, commensurate with experience and location.

Benefits

• Full medical, dental, and vision benefits.
• Generous retirement program.
• Parental leave and return program.
• Flexible Time Off, holidays, quarterly company Recharge Days, and a December holiday closure.
• Ongoing learning and development opportunities.