Senior Paid Search Strategist

About Our Client:The organization operates within digital health and e-commerce sectors, focusing on enhancing online visibility, website traffic, and conversions through strategic search engine marketing (SEM) campaigns. It addresses the challenge of navigating dynamic digital advertising landscapes by collaborating with clients to implement data-driven, adaptive SEM strategies that respond to evolving industry trends and technologies. About the Opportunity:The SENIOR PAID SEARCH STRATEGIST role is responsible for developing and executing SEM campaigns that drive measurable growth for clients. This position contributes by leveraging data analysis, ongoing campaign optimization, and industry knowledge to deliver impactful advertising strategies aligned with client objectives. The role’s purpose is to maximize campaign effectiveness and client satisfaction through strategic planning and execution. Responsibilities:Develop and implement SEM strategies aligned with client goals.Conduct keyword research and competitive analysis.Manage campaign budgets and forecasts.Design and execute testing plans to optimize SEM programs.Prepare quarterly business reports highlighting performance and priorities.Stay informed on industry trends and algorithm changes.Create and optimize PPC campaigns across platforms like Google Ads and Bing Ads.Write and refine ad copy to improve click-through rates.Configure landing pages to enhance conversion rates.Conduct A/B testing and other optimization methods.Monitor campaign performance using analytics tools.Generate reports to track key performance indicators.Provide actionable insights for campaign improvements.Communicate regularly with clients regarding goals, results, and recommendations.Address client inquiries promptly. Requirements:Bachelor’s degree in Marketing, Advertising, Business, or a related field; Master’s preferred.Minimum of 5 years’ experience managing Search, Shopping, and Performance Max campaigns.Certifications in Google Ads and relevant digital advertising platforms.Experience in marketing agency settings.Strong analytical and data interpretation skills.Excellent communication and presentation abilities.Leadership and team management experience.SEO proficiency is a plus.Familiarity with web analytics tools, such as Google Analytics. Pay Range and Compensation Package:Salary range: $75,000 to $90,000. Benefits & Perks:Health Insurance401(k) & Retirement SavingsGenerous Paid Time OffFlexible SchedulingRemote-First Work EnvironmentProfessional Development OpportunitiesEmployee Referral Program Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note:RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.