Senior Strategist, Paid Search

About the role

Verizon's Digital Marketing team is hiring a Search Engine Marketing Senior Strategist to assist in paid search strategic planning, investment, and partner management. You will partner closely with other leaders within the digital marketing center of excellence to drive marketing effectiveness and efficiencies. You should bring a fresh perspective on how the SEM operation can evolve as an in-house team and will support the process on any changes or shifts necessary to achieve success. You will assist relationships with external search partners, including emerging search partners and optimization technologies. We expect you to have a strong understanding of the evolution of search and the benefits of thinking about SEM and SEO holistically.

Responsibilities

• Manage SEM functions for multiple units within Verizon.
• Develop campaigns, bid strategies, optimization, and channel management.
• Make recommendations regarding changes to the existing tech stacks.
• Assist relationships with all external search partners.
• Oversee the execution of SEM campaigns.
• Apply knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.

Requirements

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant experience, demonstrated through work, military experience, or specialized training.
• Marketer, agency, or consultative services experience in SEM.
• Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, Performance Max, PLAs, Shopping engines).
• Experience in search analysis and reporting.
• Analytical skills in developing marketing reports that enhance SEM performance efficiencies.

Qualifications (Preferred)

• Ability to manage projects across multiple stakeholders.
• Exceptional communication skills.
• Data visualization experience.
• Fluency in data-driven targeting and revenue-driving strategy.
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, and various buying methodologies (CPM, CPC, CPA).
• Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.
• Open to exploring new methods of search strategy as consumer behavior adapts.

Schedule

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, as set by your manager. Scheduled weekly hours: 40.

Benefits

• Health and wellness benefits: medical, dental, vision, short- and long-term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
• Retirement: matched 401(k) savings plan.
• Time off: up to 8 company-paid holidays per year, up to 6 personal days per year, paid parental leave, adoption assistance, and tuition assistance.
• Other incentives and premium pay opportunities such as overtime, shift differential, holiday pay, and allowances.
• Vacation: up to 15 days per year for newly hired employees, increasing with additional service.

Pay

The annual salary range for this full-time position is $91,500.00 - $159,000.00, depending on location, confirmed job-related skills, and experience. This is an incentive-based position with the potential to earn more. For part-time roles, compensation will be adjusted to reflect hours worked.