Senior Strategist – Digital Shelf Content

Skill Requirements

• Strong analytical skills to interpret data and derive actionable insights
• Experience with SEO, SEM, and digital marketing analytics tools
• Knowledge of e-commerce platforms such as Amazon, Walmart, Target, Instacart, and Kroger
• Ability to conduct keyword research, competitor analysis, and share-of-search
• Experience in optimizing product detail pages (PDPs)
• Excellent communication and collaboration skills with content and creative teams
• Understanding of AI-driven search and retailer algorithms

Responsibilities

• Develop commerce search strategies aligned with client goals
• Conduct keyword research, competitor analysis, and share-of-search
• Identify growth opportunities from search behavior
• Optimize discoverability across Amazon, Walmart, Target, Instacart, Kroger
• Improve ranking, visibility, and share of search
• Drive optimization via keywords, taxonomy, and content alignment
• Partner with Content teams to improve PDP quality
• Collaborate with Content and Creative teams
• Present insights and recommendations clearly
• Lead search strategy workstreams
• Stay current on AI-driven search and retailer algorithms
• Contribute to thought leadership

About the Role

Marks, part of the Propelis Group, is a consumer experience agency that creates engaging moments across the entire brand spectrum. We are a collaborative global network of 1,900+ team members across 25+ studios and 20+ countries, partnering with some of the world’s most recognized brands to solve complex business challenges through design, strategy, and craft.

About Propelis

Propelis is a portfolio of global marketing services and technology companies with a combined legacy of 150+ years, 2,000+ clients, 9,000 employees, and operations across 30 countries. Propelis provides the scale and support of a global organization while preserving the unique culture and identity of each company in its portfolio.

Equal Opportunity Employer

We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need. We offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled. We strive to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities.

Compensation

The U.S. pay range for this position is $80,000 USD - $90,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate’s location, experience, and other job-related factors.

Benefits

• Health care plans with prescription drug coverage
• Dental plan
• Vision plan
• Basic and supplemental life insurance
• A flexible spending account for medical and dependent care expenses or a health savings account based on plan selection
• Short/long term disability
• 401(k) Savings Plan