Senior Strategist – Digital Shelf Content
Skill Requirements
- Strong understanding of SEO and SEM principles
- Experience with Amazon, Walmart, Target, Instacart, and Kroger search engines
- Proficiency in keyword research and analysis
- Knowledge of search engine algorithms and best practices
- Ability to analyze and interpret data to inform strategy
- Excellent communication and collaboration skills
- Experience with content optimization and product detail page (PDP) improvement
Responsibilities
- Develop commerce search strategies aligned with client goals
- Conduct keyword research and competitor analysis
- Identify growth opportunities from search behavior
- Optimize discoverability across various retailer platforms
- Improve ranking, visibility, and share of search
- Collaborate with Content and Creative teams to improve PDP quality
- Present insights and recommendations clearly
- Lead search strategy workstreams
- Stay current on AI-driven search and retailer algorithms
- Contribute to thought leadership
About the Role
Marks, part of the Propelis Group, is a consumer experience agency that creates engaging moments across the entire brand spectrum. We partner with some of the world’s most recognized brands to solve complex business challenges through design, strategy, and craft.
About Propelis
Propelis is a portfolio of global marketing services and technology companies with a combined legacy of 150+ years, 2,000+ clients, 9,000 employees, and operations across 30 countries. Propelis provides the scale and support of a global organization while preserving the unique culture and identity of each company in its portfolio.
Pay
The U.S. pay range for this position is $80,000 USD - $90,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate’s location, experience, and other job-related factors.
Benefits
- Health care plans with prescription drug coverage
- Dental plan
- Vision plan
- Basic and supplemental life insurance
- A flexible spending account for medical and dependent care expenses or a health savings account based on plan selection
- Short/long term disability
- 401(k) Savings Plan