Senior Strategist – Digital Shelf Content
Skill Requirements
- Strong understanding of SEO and SEM principles
- Experience with major e-commerce platforms (Amazon, Walmart, Target, Instacart, Kroger)
- Proficiency in keyword research and analysis
- Knowledge of search engine algorithms and best practices
- Excellent communication and collaboration skills
- Ability to analyze and interpret complex data
- Experience with content optimization and product detail page (PDP) improvement
- Understanding of AI-driven search and retailer algorithms
Responsibilities
- Develop commerce search strategies aligned with client goals
- Conduct keyword research and competitor analysis
- Identify growth opportunities from search behavior
- Optimize discoverability across major retailer platforms
- Improve ranking, visibility, and share of search
- Align optimization efforts with keywords, taxonomy, and content
- Collaborate with Content and Creative teams to improve PDP quality
- Present insights and recommendations clearly
- Lead search strategy workstreams
- Stay current on AI-driven search and retailer algorithms
- Contribute to thought leadership
About the Role
Marks, part of the Propelis Group, is a consumer experience agency that creates engaging moments across the entire brand spectrum. We partner with some of the world's most recognized brands to solve complex business challenges through design, strategy, and craft.
Qualifications
Required:
- Bachelor's degree in Marketing, Business, Computer Science, or related field
- Minimum 5 years of experience in SEO, SEM, or similar digital marketing roles
- Proven track record of developing and implementing successful commerce search strategies
- Experience working with major e-commerce platforms such as Amazon, Walmart, Target, Instacart, and Kroger
- Strong analytical skills with the ability to interpret complex data
- Excellent communication and collaboration skills
- Experience with content optimization and improving product detail pages (PDPs)
- Understanding of AI-driven search and retailer algorithms
Preferred:
- Master's degree in Marketing, Business, Computer Science, or related field
- Experience with Google Analytics and other web analytics tools
- Experience with social media marketing and influencer partnerships
- Experience with customer journey mapping and user experience design
Benefits
Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability, and a 401(k) Savings Plan.
Pay
The U.S. pay range for this position is $80,000 USD - $90,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate’s location, experience, and other job-related factors.
Schedule
Full-time position.