Senior Strategist – Digital Shelf Content
About the role
Marks, part of the Propelis Group, is a consumer experience agency creating engaging moments across the entire brand spectrum— from brand design and packaging, to content and consumer connections. We are a collaborative global network of 1,900+ team members across 25+ studios and 20+ countries, partnering with some of the world’s most recognized brands to solve complex business challenges through design, strategy, and craft.
Position Purpose
Leads commerce search strategy and optimization, turning data into actionable insights to improve discoverability, ranking, and performance across retailer platforms.
Strategic Thinking & Leadership
- Develop commerce search strategies aligned to client goals
- Translate complex data into actionable insights
- Conduct keyword research, competitor analysis, and share-of-search
- Identify growth opportunities from search behavior
Search Optimization & Performance
- Optimize discoverability across Amazon, Walmart, Target, Instacart, Kroger
- Improve ranking, visibility, and share of search
- Drive optimization via keywords, taxonomy, and content alignment
- Partner with Content teams to improve PDP quality
Collaboration & Communication
- Collaborate with Content and Creative teams
- Present insights and recommendations clearly
- Lead search strategy workstreams
Innovation & Thought Leadership
- Stay current on AI-driven search and retailer algorithms
- Apply forward-looking approaches to discoverability
- Contribute to thought leadership
About Propelis
Propelis is a portfolio of global marketing services and technology companies with a combined legacy of 150+ years, 2,000+ clients, 9,000 employees, and operations across 30 countries. Propelis provides the scale and support of a global organization while preserving the unique culture and identity of each company in its portfolio.
EEO Statement
We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need. We offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Individuals with Disabilities
Compensation
The U.S. pay range for this position is $80,000 USD - $90,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate’s location, experience, and other job-related factors.
Benefits
- Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.