Senior Specialist, Product Marketing - Multi Assets

About The Role

Grade Level (for internal use): 11

The Team: As a vital member of S&P Dow Jones Indices’ (S&P DJI) multi-asset marketing team, this position is responsible for spearheading product marketing initiatives that enhance awareness, adoption and engagement of S&P DJI’s multi-asset offerings. This role will concentrate on developing compelling index solution narratives and content strategies that resonate with target audiences in the evolving insurance, bank and asset management landscape. As part of the broader commercial organization, Marketing is tasked with aligning product marketing activities—including product launches, content creation, go-to-market strategies and client education—with specific commercial outcomes. This role is crucial in positioning S&P DJI as a leader in the insurance and structured products space, leveraging essential data, research and insights. The individual will collaborate closely with Product Management, Sales, Marketing and other commercial teams to ensure the alignment and execution of product marketing strategies that drive revenue and market share.

Responsibilities

• Content Strategy and Development: Design and implement a comprehensive content marketing strategy that showcases S&P DJI’s multi-asset solutions. Create high-quality content, including blog posts, whitepapers, brochures, video scripts, webinars and educational materials that effectively communicate index features, benefits and market insights.
• Product Positioning and Messaging: Develop and refine the positioning and messaging for S&P DJI’s multi-asset index solutions. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences, specifically Insurance.
• Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new index launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration of multi-asset benchmark offerings and downstream products built on S&P DJI indices.
• Compliance and Legal Partnership: Work closely with Compliance and Legal teams to ensure all product marketing content, client-facing materials and messaging are reviewed as needed and fully aligned with company guidelines and applicable regulatory requirements.
• Market Research and Competitive Analysis: Conduct market research to identify trends, customer needs and competitive landscape. Utilize insights to inform product development and marketing strategies, ensuring S&P DJI’s offerings remain relevant and competitive.
• Account-Based Marketing: Engage with key partners and clients to promote awareness and adoption of S&P DJI’s multi-asset solutions. Develop tailored marketing strategies to nurture relationships and drive downstream product usage.
• Performance Metrics and Reporting: Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments.

Qualifications

• Must have 5+ years of professional experience in content/product marketing within financial services.
• Strong focus on multi-asset strategies, Insurance, Investment Banks preferred.
• Proven expertise in content marketing, content creation, and original content development, with a portfolio and writing samples that demonstrate effective messaging, audience engagement, and strong writing ability. Candidates should have hands-on experience authoring content, not solely managing content development processes or agencies.
• In-depth understanding of multi-asset investment strategies and the product development lifecycle.
• Proven track record of developing successful product marketing strategies and campaigns that drive measurable results.
• Bachelor's degree (Marketing, Communications, Business, or related field preferred).
• Experience in Insurance preferred.
• Exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly, succinctly, and persuasively.
• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.

Preferred Qualifications

• Experience with product launches, go-to-market strategies and account-based marketing in the insurance, asset management or financial services space.
• Familiarity with digital marketing channels and tactics, including social media, content marketing and email campaigns.
• Analytical mindset with experience in market research and competitive analysis to inform product positioning.
• Ability to work collaboratively with cross-functional teams, including Product Management, Sales, Compliance, Legal and external partners.

About S&P Global Dow Jones Indices

S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit www.spglobal.com/spdji.

What’s In It For You?

Our Mission: Advancing Essential Intelligence. Our People: We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all. From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.

Our Values

• Integrity
• Discovery
• Partnership

Benefits

• Health & Wellness
• Flexible Downtime
• Continuous Learning
• Invest in Your Future
• Family Friendly Perks
• Beyond the Basics

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Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.