Senior Specialist, Kids Brand Marketing - Cotton On Kids
About the role
Cotton On Kids is looking for a Senior Specialist, Kids Brand Marketing to own how the Kids brand shows up in the US across social, creator programs, community, and events.
Responsibilities
Own the US marketing calendar for Cotton On Kids across seasonal moments, storytelling opportunities, and community activations.
Translate global Kids briefs from the AUS team into US-relevant social, creator, and event plans.
Be the US voice for Kids in cross-functional conversations.
Manage the channels: Own and manage Cotton On Kids' US social channels across TikTok, Instagram, YouTube, Snapchat, and emerging platforms.
Build and manage the content pipeline, including creator content, community output, and event capture.
Create brand moments: Plan and execute Cotton On Kids in-store events and brand activations in the US, from concept through to post-event recap.
Manage the intern effectively, briefing, delegating, and developing, while staying deeply hands-on in your own output.
Qualifications
3 to 5+ years in brand, social, or creator marketing.
Energized by community-driven consumer brands.
Experience managing social channels and content pipelines end to end, from planning through reporting.
Experience planning and executing events, activations, or community moments.
Genuine interest in or experience with kids, family, or parent-adjacent brands.
Confidence working with creators and communities in a thoughtful, organized, and brand-safe way.
Naturally operating as a player-coach, comfortable owning strategy while also chasing assets, reviewing content, and pitching in wherever the work needs to move.
Benefits
50% team member discount across all brands.
Competitive pay.
24/7 wellness support.
Performance & Peak incentives.
Medical, Dental, Vision & more for you and your family.
401(k) matching + financial wellness support.
Development opportunities with room to grow.
Quarterly COG Awards & real-time recognition.
Pay
$71,000 - $76,000 /yr
Schedule
Full time