Senior Brand Marketer

About Stepful

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs. These programs aim to help learners, regardless of background or circumstance, launch high-demand healthcare careers. In addition to its direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. Graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, form the talent pipelines at major employers such as CVS, NY-Presbyterian, HCA, Providence, and Walgreens.

We Are

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025. We are improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them most.

Our Values

• Care first: We do whatever it takes for our students to succeed.
• Learn quickly: We test, learn with data, and iterate.
• Build together: We win when we rely on each other.
• Own it: We show up, take initiative, and show pride.

We Are Hiring

We are hiring our first dedicated Brand / Marketing Designer to own how Stepful's brand shows up across every marketing surface — print and digital. Today our marketing design lives across contractors and borrowed product design time; you'll bring it in-house and build the unified design system that makes every landing page, deck, one-pager, and piece of collateral unmistakably Stepful. You'll give form to our story: our Product Marketing Manager owns messaging and positioning, and you own how it looks and feels.

What You'll Do

• Own Stepful's applied brand across all marketing surfaces — marketing websites, landing pages, decks, one-pagers, digital assets, print, swag, and event collateral
• Build and maintain a unified print and digital marketing design system — templates, components, and guidelines that let the team produce on-brand work without bespoke design each time
• Rebuild and elevate our core marketing surfaces on that system, including stepful.com marketing pages, our employer-facing site, sales decks, and core collateral
• Partner with our Product Marketing Manager in a tight working rhythm — they supply message and positioning, you deliver the visual form, with fast turnaround on launches and campaigns
• Design polished, on-voice B2B client-facing materials that are accessible by default (WCAG 2.1 AA)
• Design landing pages and campaign assets for paid and lifecycle marketing, partnering with Growth on conversion experiments
• Bring print, swag, and event collateral production in-house with a consistent visual identity
• Raise the bar on brand consistency across every touchpoint as Stepful scales

What You'll Bring

• 4+ years of brand or marketing design experience with a portfolio spanning both print and digital work
• Experience architecting marketing design systems — templates, components, and guidelines — not just producing within them
• Exceptional craft in typography, layout, and visual identity
• Strong digital design skills, including Figma and modern web tooling (e.g., Webflow), with a solid grasp of responsive and conversion-oriented design
• Working knowledge of accessible design and WCAG 2.1 AA standards
• Strong collaboration instincts — you thrive on translating a partner's messaging into visuals and iterating quickly on feedback

Bonus Points

• If You have motion design, animation, or video editing skills
• You've designed enterprise or B2B sales collateral
• You've worked in EdTech, healthcare, or another mission-driven industry

Benefits & Compensation

• Meaningful Equity Stake
• Subsidized Medical, Dental, and Vision insurance plan options
• 401(k)
• FSA, HSA and commuter benefits
• Open vacation policy, including: Guidance of 15 days PTO annually
• 15 work-from-anywhere days
• 10 public holidays observed for 2026

Compensation Range

The target base salary range for this opportunity is $110,000 - $130,000, and is part of a competitive total rewards package including equity and benefits.