Jobs · Marketing · Tennessee

Senior Marketer

Ramsey Solutions · Nashville, TN · 3 wk ago
On-siteMarketing$74k–$95k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually we need to use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. Let's parse the posting. Content: - Description Team: Trusted, Protections (maybe irrelevant) - Applicants must be authorized to work in the U.S. No visa sponsorship. - Location: Franklin, TN—on-site, relocation assistance available, flexible schedules available - Salary: $74,200–$95,000/year* + profit sharing + benefits Range depends on skill level and overall experience. - A Little Bit About Us: ... mission etc. - Here's a Taste Of Our Benefits: list. - Where And How You'd Work: location details, on-site, flexible schedules. - What You'd Do In This Role: responsibilities. - You're Probably a Match If You: qualifications/skills. - What Winning Looks Like: maybe responsibilities or outcomes. - Other Stuff To Know: mission passion etc. - EOE etc (boilerplate to remove). We need to produce sections: maybe About the role (summary), Responsibilities, Requirements/Qualifications/Skills, Benefits, Pay, Schedule. We must not repeat job title as heading (not given). No Job ID. We must not include boilerplate like EOE, visa statement? Actually visa statement is substantive? It says applicants must be authorized to work in the U.S., we are unable to sponsor. That's a requirement; could be included in Requirements. Location and relocation assistance maybe part of Schedule? Actually schedule is flexible schedules available. Could be Schedule section. Pay: salary range + profit sharing + benefits. Benefits: list given. We need to preserve all substantive information, not invent. We must not include placeholder text like "commensurate with experience" etc. The posting includes "Range depends on skill level and overall experience." That's okay. We need to use

for section headings. Use
  • for any list of duties/requirements/benefits. Use

    for prose. We must not include navigation/legal/EEO etc. Let's extract: About the role: maybe "A Little Bit About Us" is about company, not role. But we could have a section "About the role" summarizing what the role does: "What You'd Do In This Role" and "What Winning Looks Like". Could combine. But we need to follow instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can decide which sections to include based on content. We have content for: - About the role: maybe a brief summary: "Millions of people count on Ramsey Solutions to help them navigate Medicare, health coverage, and health cost sharing with confidence, and you'll be the one shaping the marketing strategy that gets them there." That's from What You'd Do. Could be About the role. - Responsibilities: list of duties from What You'd Do and What Winning Looks Like. - Requirements/Qualifications/Skills: from "You're Probably a Match If You..." and maybe also visa/auth to work. - Benefits: list from "Here's a Taste Of Our Benefits". - Pay: salary range + profit sharing + benefits (though benefits already separate). Pay section: salary range and profit sharing. - Schedule: flexible schedules available, on-site, relocation assistance. We must not create sections with filler text. Ensure each heading has real content. Let's draft. First, maybe a short paragraph for location/relocation? Could be part of Schedule. We'll produce:

    About the role

    Millions of people count on Ramsey Solutions to help them navigate Medicare, health coverage, and health cost sharing with confidence, and you'll be the one shaping the marketing strategy that gets them there. You'll dig into customer data and conversations to figure out what's working and what needs to change, then translate that insight into plans that move the business forward. You'll partner closely with specialists, coaching, product, and sales so strategy and execution never drift apart, and when a campaign calls for it, you'll lead a cross‑business‑unit team, rallying people around the work with positivity and healthy accountability.

    That's from What You'd Do. Responsibilities: could be bullet list of duties: shaping marketing strategy, digging into data, partnering, leading cross‑business‑unit team, etc. Also from What Winning Looks Like: growing healthy customer funnels, turning interviews into decisions, building personalized experiences, reviewing performance analysis, bringing together strategy, keeping team fed with clear work, leading cross‑business‑unit team through campaign, collaborating with Optimization team using Optimizely to build testing strategies. We'll combine. Requirements: from "You're Probably a Match If You..." list: built and led marketing strategies that balance business goals with customer needs; know how to turn customer interviews and performance data into decisions; comfortable using tools like Segment and Google Analytics; bring sound business judgment; communicate the "why" behind decisions clearly and tailor communication; know how to prioritize competing requests and keep team moving; willing to push back thoughtfully when see a better way. Also requirement: authorized to work in the U.S., no visa sponsorship. We could also include education? Not given. Skills: maybe separate section for skills: tools like Segment, Google Analytics, Optimizely. But we could combine into Requirements or Skills. Since we have both Requirements and Skills headings allowed, we could split: Requirements (experience, authorization) and Skills (tools, judgment, communication, prioritization). But we must not create thin sections; better to combine into one section "Requirements" that includes both experience and skills. However instruction says we can use those headings; we can choose to include only those with real content. Let's make a single section "Requirements" that covers both experience and skills. Benefits: list from "Here's a Taste Of Our Benefits": Health insurance (includes plans eligible for an HSA—with a company match up to $500!), 401(k) retirement plan with 4% match/company contribution, Annual wellness, counseling and grocery membership reimbursement, On‑campus cafe with subsidized pricing for breakfast, lunch and coffee bar, Dependent care FSA, Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party! We need to preserve the exact text? Not required to be exact but preserve all substantive information. We'll list each as
  • . Pay: Salary: $74,200–$95,000/year* + profit sharing + benefits. Range depends on skill level and overall experience. We'll put that in

    . Schedule: Location: Franklin, TN—on-site, relocation assistance available, flexible schedules available. Also mention work on-site under same roof, flexible work schedules. We'll put in

    . We must not include boilerplate like "EOE, including disability/vets". Remove. Now produce HTML fragment. Check for any repeated content: ensure we didn't miss any substantive info like "Three decades later, Ramsey Solutions is a household name..." That's from About Us; maybe we could include in About the role or a separate "About the company" but not required headings. The instruction says we can use headings for sections like About the role, Responsibilities, etc. Not required to include About the company. However we might want to include some of that description as part of About the role? It's about company mission. Could be included in About the role paragraph as context. But we already have a paragraph about role; we could add a sentence about company mission. However we must not invent; we can include that as part of About the role if we want. The posting includes "A Little Bit About Us: ..." That's substantive. We could incorporate that into About the role section as a brief company overview. But the heading "About the role" might be misleading if we put company info there. However we could create a separate section "About the company" but not in allowed headings list. The instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says use those for those sections. It might be okay to add other headings but they'd be non-standard. Safer to stick to those headings. We could incorporate company mission into About the role paragraph as context: "At Ramsey Solutions, our mission is to provide biblically based, commonsense education and empowerment that give HOPE to everyone..." That's from the posting. So we can add that. Let's craft About the role paragraph:

    At Ramsey Solutions, our mission is to provide biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life. Millions of people count on Ramsey Solutions to help them navigate Medicare, health coverage, and health cost sharing with confidence, and you'll be the one shaping the marketing strategy that gets them there. You'll dig into customer data and conversations to figure out what's working and what needs to change, then translate that insight into plans that move the business forward. You'll partner closely with specialists, coaching, product, and sales so strategy and execution never drift apart, and when a campaign calls for it, you'll lead a cross‑business‑unit team, rallying people around the work with positivity and healthy accountability.

    That includes mission and role. Now Responsibilities: we can list bullet points from What You'd Do and What Winning Looks Like. Let's extract bullet points: - Shape marketing strategy for Medicare, health coverage, and health cost sharing. - Analyze customer data and conversations to identify what's working and what needs change. - Translate insights into plans that move the business forward. - Partner with specialists, coaching, product, and sales to align strategy and execution. - Lead cross‑business‑unit teams for campaigns, rallying with positivity and healthy accountability. - Grow healthy customer funnels while protecting referral quality. - Turn customer interviews, behavioral data, and performance metrics into sharper marketing decisions. - Build more relevant, personalized customer experiences using tools like Segment. - Review performance analysis of marketing, campaigns, and messaging to identify what's working, what's not, and why. - Bring together business strategy, positioning, and customer insight to shape recommendations that hold up under scrutiny. - Keep team fed with clear, ready‑to‑execute work and prioritize requests. - Lead a cross‑business‑unit team through a campaign, rallying the team with positivity and holding the group to healthy accountability. - Collaborate with the Optimization team, using Optimizely, to build testing strategies for customer flows on the website. Some duplicates: leading cross‑business‑unit team appears twice; we can combine. We'll produce a concise list without duplication. Now Requirements: combine experience and skills. Bullet points: - Built and led marketing strategies that balance business goals with customer needs. - Able to turn customer interviews and performance data into decisions that move the needle. - Comfortable using tools such as Segment, Google Analytics, and Optimizely. - Demonstrate sound business judgment, connecting strategy, positioning, and metrics to shape reliable recommendations. - Communicate the “why” behind decisions clearly and tailor messaging to the audience. - Prioritize competing requests and keep the team focused on high‑impact work. - Willing to push back thoughtfully when a better approach is identified. - Must be authorized to work in the United States; visa sponsorship is not available. We could also mention relocation assistance? That's more schedule/location. Now Benefits: list as earlier. Pay:

    Salary range: $74,200–$95,000 per year, plus profit sharing. The range varies based on skill level and overall experience.

    Schedule:

    Position is on‑site at the Ramsey Solutions headquarters in Franklin, TN. Relocation assistance is available. Flexible work schedules are offered to accommodate appointments, family obligations, and other needs.

    We must not include "Schedule" heading

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