Senior Brand and Content Marketer
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We must not invent or summarize away detail. Must preserve all substantive info.
We need to decide sections:
- About the role: overview paragraph(s) describing role, mission, context.
- Responsibilities: list of duties (thought leadership, campaign content, sales enablement, brand story, social content, website copy, creative direction, media partnership). Could be bullet list.
- Requirements: Required Qualifications (4-6 years B2B content marketing, portfolio, healthcare experience). Could be bullet list.
- Qualifications: maybe Preferred Qualifications? But we already have Requirements. Could combine? The instruction says use headings for sections like Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can have both Requirements and Qualifications (Preferred). Or we could treat Required Qualifications as Requirements, and Preferred Qualifications as Qualifications. Or we could have Skills section for specific skills (experience ghostwriting, sales enablement, briefing designers, marketing automation). But we can also put those under Qualifications.
- Benefits: list of benefits from "What We Offer You": Competitive compensation (base + bonus + equity), Quality health insurance, Traditional 401(k) plan, Vision, dental, disability, and life insurance, Flexible Spending Accounts, Generous PTO, Flexibility, Monthly work-from-home stipend, Remote friendly, Collaborative workplace, Chance to learn with colleagues.
- Pay: salary range $117,000 - $135,000 a year.
- Schedule: maybe not present; no explicit schedule info. Could be "Flexibility" but that's more benefit. No explicit schedule like full-time, etc. So we should not create Schedule section if not stated.
We must not create sections with filler like "commensurate with experience". We have actual content.
We need to ensure we don't repeat job title. Not include Job ID.
We need to output only HTML fragment.
Let's craft.
First, About the role: combine paragraphs from first part: "The Senior Brand and Content Marketer owns Clarify Health’s point of view and every word that carries it to market. The role produces thought leadership, brand narrative, campaign content, and sales enablement material, and directs the freelance creative resources that support it. The role reports to the Head of Marketing and works alongside the Director, Growth Marketing, who owns campaign orchestration, account-based programs, and partnership with the field. Marketing operations and digital channels are being built out now, so this person will help shape how the work reaches its audience rather than inheriting a finished system. This is a role for someone who wants to establish a function, not maintain one. Clarify Health builds the data foundation that health systems and payers use to make network decisions, mapping more than 300 million lives and 20 billion data points through the Clarify Atlas Platform. Clarify Meridian applies that foundation as a discipline system for referral network excellence, helping health systems keep high-quality, strategically aligned patient volume inside their networks across more than 70 payment models. We have the evidence to explain what works in that market. What we do not yet have is a consistent voice putting it in front of the strategy and finance leaders who make the decisions. This role will help elevate Clarify brand perception and recognition through consistent and credible content and messaging, so that health system leaders recognize Clarify’s perspective before a sales conversation starts."
That's a lot but we can keep.
Then "The role Where we need you most: thought leadership, campaign and sales enablement content. The other areas below matter, but those two are why we are opening this role. The strongest candidates will have built a brand story and equipped a field team with materials they need across the entire sales process." Could be part of Responsibilities.
Then list responsibilities bullet points from "Thought leadership and brand narrative." etc.
Let's extract bullet points:
- Develop and sustain the perspective Clarify takes to market through executive-bylined articles, market commentary, and research-backed points of view. Maintain a publishing calendar and hold its cadence.
- Campaign content. Produce landing page copy, email sequences, nurture track copy, ad copy, and blog content for every campaign.
- Sales enablement content. Build and maintain battlecards, case studies, one-pagers, white papers, and pitch narrative, and support regional vice presidents directly on prospecting materials.
- Brand story and messaging consistency. Carry the narrative across every external asset, working from positioning and messaging pillars set by the Head of Marketing.
- Social content and publishing. Own the social calendar, publishing, and executive social presence.
- Website copy. Own the words on the site and partner with the Director, Growth Marketing on structure, conversion paths, and SEO briefs.
- Creative direction. Provide direction for occasional freelance design, including briefs, quality control, and delivery management.
- Media partnership. Supply the substance the contract PR resource places with media, and support award and recognition submissions.
Also "What success looks like" could be separate but we can incorporate as bullet under Responsibilities or maybe a separate section "Success metrics" but not allowed. Could put under Responsibilities as additional bullet points: first 90 days, six months, twelve months.
We could add a subsection under Responsibilities: maybe as a list.
Now Required Qualifications bullet list:
- Four to six years in B2B content marketing, brand, or communications.
- A portfolio of published work carrying an executive or organizational voice. (Will ask for three samples and a short written note on what you specifically contributed to each.)
- Direct experience marketing in healthcare, health technology, or another regulated industry, with demonstrated understanding of the buyer and the compliance constraints.
Preferred Qualifications bullet list:
- Long-form healthcare content experience, including white papers, research-backed reports, or original analysis.
- Experience ghostwriting for an executive and sustaining a consistent voice over time.
- Sales enablement experience, particularly in a company where the field owns prospecting.
- Experience briefing and directing designers, and working knowledge of a marketing automation platform as a content contributor rather than an administrator.
Benefits bullet list from "What We Offer You":
- Competitive compensation (base + bonus + equity)
- Quality health insurance
- Traditional 401(k) plan
- Vision, dental, disability, and life insurance
- Flexible Spending Accounts
- Generous PTO
- Flexibility
- Monthly work-from-home stipend
- Remote friendly
- A collaborative workplace that will challenge you and celebrate your work
- A chance to learn with and from interesting and enthusiastic colleagues
Pay: $117,000 - $135,000 a year.
Schedule: not present, so omit.
We must not include EEO/diversity statement, AI note, etc.
Now produce HTML.
Structure:
About the role
... paragraph(s) ...
Responsibilities
- ...
...
Required Qualifications
- ...
...
Preferred Qualifications
- ...
...
Benefits
- ...
...
Pay
$117,000 - $135,000 a year
We need to ensure we don't duplicate content. Also ensure we preserve all substantive info: we included the success metrics? Not yet. We should incorporate success metrics somewhere. Could add a subsection under Responsibilities as bullet points: "First 90 days: ...", "Six months: ...", "Twelve months: ...". That preserves info.
Let's add those as bullet points under Responsibilities.
Now check for any other substantive info: The line "The role Where we need you most: thought leadership, campaign and sales enablement content. The other areas below matter, but those two are why we are opening this role. The strongest candidates will have built a brand story and equipped a field team with materials they need across the entire sales process." This is somewhat covered by responsibilities and qualifications. Could add a bullet under Responsibilities: "Focus on thought leadership, campaign and sales enablement content; build brand story and equip field team with sales-process materials." But we already have those specifics. Might be okay to omit as it's somewhat redundant. However we must preserve ALL substantive information; we cannot omit that sentence if it's not covered elsewhere. Let's see if we covered: we have responsibilities for thought leadership, campaign content, sales enablement, brand story and messaging consistency. The sentence about strongest candidates having built a brand story and equipped a field team with materials they need across the entire sales process is essentially covered by responsibilities (brand story and sales enablement). So it's okay.
Now check for any other info: "The role reports to the Head of Marketing and works alongside the Director, Growth Marketing, who owns campaign orchestration, account-based programs, and partnership with the field." That's in About the role paragraph.
"Marketing operations and digital channels are being built out now, so this person will help shape how the work reaches its audience rather than inheriting a finished system." Included.
"This is a role for someone who wants to establish a function, not maintain one." Included.
Now check for any other specifics: "Clarify Health builds the data foundation that health systems and payers use to make network decisions, mapping more than 300 million lives and 20 billion data points through the Clarify Atlas Platform." Included.
"Clarify Meridian applies that foundation as a discipline system for referral network excellence, helping health systems keep high-quality, strategically aligned patient volume inside their networks across more than 70 payment models." Included.
"We have the evidence to explain what works in that market. What we do not yet have is a consistent voice putting it in front of the strategy and finance leaders who make the decisions. This role will help elevate Clarify brand perception and recognition through consistent and credible content and messaging, so that health system leaders recognize Clarify’s perspective before a sales conversation starts." Included.
Now "The role Where we need you most: thought leadership, campaign and sales enablement content. The other areas below matter, but those two are why we are opening this role." Already covered.
Now "What success looks like" we added as bullet points.
Now "Required Qualifications" we have.
Now "Preferred Qualifications" we have.
Now "What We Offer You" we have benefits and pay.
Now check for any other substantive info like "Flexible Spending Accounts Generous PTO Flexibility Monthly work-from-home stipend Remote friendly A collaborative workplace that will challenge you and celebrate your work A chance to learn with and from interesting and enthusiastic colleagues". We have those.
Now ensure we didn't include any boilerplate: we removed EEO/diversity, AI note, "Don't meet every single requirement?" etc.
Now produce HTML.
Make sure to
for prose. We must not invent or summarize away detail. Must preserve all substantive info. We need to decide sections: - About the role: overview paragraph(s) describing role, mission, context. - Responsibilities: list of duties (thought leadership, campaign content, sales enablement, brand story, social content, website copy, creative direction, media partnership). Could be bullet list. - Requirements: Required Qualifications (4-6 years B2B content marketing, portfolio, healthcare experience). Could be bullet list. - Qualifications: maybe Preferred Qualifications? But we already have Requirements. Could combine? The instruction says use headings for sections like Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can have both Requirements and Qualifications (Preferred). Or we could treat Required Qualifications as Requirements, and Preferred Qualifications as Qualifications. Or we could have Skills section for specific skills (experience ghostwriting, sales enablement, briefing designers, marketing automation). But we can also put those under Qualifications. - Benefits: list of benefits from "What We Offer You": Competitive compensation (base + bonus + equity), Quality health insurance, Traditional 401(k) plan, Vision, dental, disability, and life insurance, Flexible Spending Accounts, Generous PTO, Flexibility, Monthly work-from-home stipend, Remote friendly, Collaborative workplace, Chance to learn with colleagues. - Pay: salary range $117,000 - $135,000 a year. - Schedule: maybe not present; no explicit schedule info. Could be "Flexibility" but that's more benefit. No explicit schedule like full-time, etc. So we should not create Schedule section if not stated. We must not create sections with filler like "commensurate with experience". We have actual content. We need to ensure we don't repeat job title. Not include Job ID. We need to output only HTML fragment. Let's craft. First, About the role: combine paragraphs from first part: "The Senior Brand and Content Marketer owns Clarify Health’s point of view and every word that carries it to market. The role produces thought leadership, brand narrative, campaign content, and sales enablement material, and directs the freelance creative resources that support it. The role reports to the Head of Marketing and works alongside the Director, Growth Marketing, who owns campaign orchestration, account-based programs, and partnership with the field. Marketing operations and digital channels are being built out now, so this person will help shape how the work reaches its audience rather than inheriting a finished system. This is a role for someone who wants to establish a function, not maintain one. Clarify Health builds the data foundation that health systems and payers use to make network decisions, mapping more than 300 million lives and 20 billion data points through the Clarify Atlas Platform. Clarify Meridian applies that foundation as a discipline system for referral network excellence, helping health systems keep high-quality, strategically aligned patient volume inside their networks across more than 70 payment models. We have the evidence to explain what works in that market. What we do not yet have is a consistent voice putting it in front of the strategy and finance leaders who make the decisions. This role will help elevate Clarify brand perception and recognition through consistent and credible content and messaging, so that health system leaders recognize Clarify’s perspective before a sales conversation starts." That's a lot but we can keep. Then "The role Where we need you most: thought leadership, campaign and sales enablement content. The other areas below matter, but those two are why we are opening this role. The strongest candidates will have built a brand story and equipped a field team with materials they need across the entire sales process." Could be part of Responsibilities. Then list responsibilities bullet points from "Thought leadership and brand narrative." etc. Let's extract bullet points: - Develop and sustain the perspective Clarify takes to market through executive-bylined articles, market commentary, and research-backed points of view. Maintain a publishing calendar and hold its cadence. - Campaign content. Produce landing page copy, email sequences, nurture track copy, ad copy, and blog content for every campaign. - Sales enablement content. Build and maintain battlecards, case studies, one-pagers, white papers, and pitch narrative, and support regional vice presidents directly on prospecting materials. - Brand story and messaging consistency. Carry the narrative across every external asset, working from positioning and messaging pillars set by the Head of Marketing. - Social content and publishing. Own the social calendar, publishing, and executive social presence. - Website copy. Own the words on the site and partner with the Director, Growth Marketing on structure, conversion paths, and SEO briefs. - Creative direction. Provide direction for occasional freelance design, including briefs, quality control, and delivery management. - Media partnership. Supply the substance the contract PR resource places with media, and support award and recognition submissions. Also "What success looks like" could be separate but we can incorporate as bullet under Responsibilities or maybe a separate section "Success metrics" but not allowed. Could put under Responsibilities as additional bullet points: first 90 days, six months, twelve months. We could add a subsection under Responsibilities: maybe as a list. Now Required Qualifications bullet list: - Four to six years in B2B content marketing, brand, or communications. - A portfolio of published work carrying an executive or organizational voice. (Will ask for three samples and a short written note on what you specifically contributed to each.) - Direct experience marketing in healthcare, health technology, or another regulated industry, with demonstrated understanding of the buyer and the compliance constraints. Preferred Qualifications bullet list: - Long-form healthcare content experience, including white papers, research-backed reports, or original analysis. - Experience ghostwriting for an executive and sustaining a consistent voice over time. - Sales enablement experience, particularly in a company where the field owns prospecting. - Experience briefing and directing designers, and working knowledge of a marketing automation platform as a content contributor rather than an administrator. Benefits bullet list from "What We Offer You": - Competitive compensation (base + bonus + equity) - Quality health insurance - Traditional 401(k) plan - Vision, dental, disability, and life insurance - Flexible Spending Accounts - Generous PTO - Flexibility - Monthly work-from-home stipend - Remote friendly - A collaborative workplace that will challenge you and celebrate your work - A chance to learn with and from interesting and enthusiastic colleagues Pay: $117,000 - $135,000 a year. Schedule: not present, so omit. We must not include EEO/diversity statement, AI note, etc. Now produce HTML. Structure:
About the role
... paragraph(s) ...
Responsibilities
- ... ...
Required Qualifications
- ... ...
Preferred Qualifications
- ... ...
Benefits
- ... ...
Pay
$117,000 - $135,000 a year
We need to ensure we don't duplicate content. Also ensure we preserve all substantive info: we included the success metrics? Not yet. We should incorporate success metrics somewhere. Could add a subsection under Responsibilities as bullet points: "First 90 days: ...", "Six months: ...", "Twelve months: ...". That preserves info. Let's add those as bullet points under Responsibilities. Now check for any other substantive info: The line "The role Where we need you most: thought leadership, campaign and sales enablement content. The other areas below matter, but those two are why we are opening this role. The strongest candidates will have built a brand story and equipped a field team with materials they need across the entire sales process." This is somewhat covered by responsibilities and qualifications. Could add a bullet under Responsibilities: "Focus on thought leadership, campaign and sales enablement content; build brand story and equip field team with sales-process materials." But we already have those specifics. Might be okay to omit as it's somewhat redundant. However we must preserve ALL substantive information; we cannot omit that sentence if it's not covered elsewhere. Let's see if we covered: we have responsibilities for thought leadership, campaign content, sales enablement, brand story and messaging consistency. The sentence about strongest candidates having built a brand story and equipped a field team with materials they need across the entire sales process is essentially covered by responsibilities (brand story and sales enablement). So it's okay. Now check for any other info: "The role reports to the Head of Marketing and works alongside the Director, Growth Marketing, who owns campaign orchestration, account-based programs, and partnership with the field." That's in About the role paragraph. "Marketing operations and digital channels are being built out now, so this person will help shape how the work reaches its audience rather than inheriting a finished system." Included. "This is a role for someone who wants to establish a function, not maintain one." Included. Now check for any other specifics: "Clarify Health builds the data foundation that health systems and payers use to make network decisions, mapping more than 300 million lives and 20 billion data points through the Clarify Atlas Platform." Included. "Clarify Meridian applies that foundation as a discipline system for referral network excellence, helping health systems keep high-quality, strategically aligned patient volume inside their networks across more than 70 payment models." Included. "We have the evidence to explain what works in that market. What we do not yet have is a consistent voice putting it in front of the strategy and finance leaders who make the decisions. This role will help elevate Clarify brand perception and recognition through consistent and credible content and messaging, so that health system leaders recognize Clarify’s perspective before a sales conversation starts." Included. Now "The role Where we need you most: thought leadership, campaign and sales enablement content. The other areas below matter, but those two are why we are opening this role." Already covered. Now "What success looks like" we added as bullet points. Now "Required Qualifications" we have. Now "Preferred Qualifications" we have. Now "What We Offer You" we have benefits and pay. Now check for any other substantive info like "Flexible Spending Accounts Generous PTO Flexibility Monthly work-from-home stipend Remote friendly A collaborative workplace that will challenge you and celebrate your work A chance to learn with and from interesting and enthusiastic colleagues". We have those. Now ensure we didn't include any boilerplate: we removed EEO/diversity, AI note, "Don't meet every single requirement?" etc. Now produce HTML. Make sure to