Senior Social Strategist, XCM

About the role

The XCM team focuses on building the Amazon, Prime, and other partner brands through innovative, measurable, and high-impact advertising campaigns. The Senior Social Strategist works closely with brand strategists, creative teams, media planners/strategists, and marketing managers to shape how Amazon shows up in social channels.

Responsibilities

• Social Strategy Development
• Develop social media strategies for campaigns spanning brands
• Translate business objectives and brand strategies into actionable social strategies leveraging platform-specific opportunities
• Lead social strategy development for tentpole events (e.g., Prime Day) as part of integrated campaigns
• Identify opportunities to build brand strength through paid and organic social channels
• Creative Strategy & Briefing
• Create strategic creative briefs for internal XCM creative teams and external agency partners
• Partner with creative teams throughout campaign development to ensure strategic alignment
• Apply deep understanding of social platforms, customer behavior, and cultural trends to inform creative direction
• Brief content across all formats
• Cross-Functional Partnership
• Serve as the social media expert for brand strategy team, providing platform expertise and insights
• Partner with dedicated paid social team to align strategy with media planning and execution
• Collaborate with marketing managers, creatives, media planners, and measurement teams
• Lead cross-functional project teams to deliver integrated social campaigns
• Insights & Measurement
• Use social listening tools, customer research platforms, and personal experience to mine insights and identify opportunities for engagement
• Help develop measurement frameworks to evaluate campaign performance and brand impact
• Analyze outcomes to identify learnings and optimize future strategies

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience with social listening tools (Sprinklr, Brandwatch), customer research platforms (GWI), and real-time social monitoring

Preferred Qualifications

• Knowledge of general AI tools
• Experience working for or with Creative Agencies
• Strong understanding of social media advertising capabilities and creative best practices across platforms
• Agency experience and/or social platform experience (e.g., Meta, TikTok, Snapchat, YouTube, Reddit)
• Experience measuring brand impact through social media campaigns