Senior Social Media Strategist

About the role

Gupta Media is seeking a Senior Social Media Strategist to join our dynamic team. This role requires a deep understanding of social media trends, creative storytelling, and the ability to drive business results through integrated campaigns.

Responsibilities

• Develop and lead social media, content, and influencer strategies that drive client growth through audience insights, platform trends, and performance data
• Act as a trusted client partner, leading planning discussions, presenting recommendations, and identifying opportunities across social channels
• Collaborate with Creative and Paid Media to deliver integrated social campaigns
• Lead influencer marketing campaigns from strategy to measurement and reporting
• Mentor Social Media Managers to elevate the quality and strategic thinking of their social media work across accounts

Requirements

• Bachelor’s degree and 5+ years of experience in an agency or marketing role with a dedicated organic social media focus
• Strong portfolio of successful campaigns, demonstrating creative storytelling ability across multiple social platforms that build awareness, engage new and existing customers, and increase conversions
• Excellent communication and creative thinking skills with the ability to use data to inform strategic decisions
• Outstanding writing, editing, and proofreading skills
• Confident in presenting and defending social strategies to clients, stakeholders, and internal leadership teams
• Driven to learn new things and constantly improve on current methods
• Proactive and independent with the ability to work in a variety of media, meet tight deadlines, manage multiple projects simultaneously, and adjust as circumstances change

Qualifications

• Experience in developing and executing social media strategies
• Ability to analyze data and use it to inform strategic decisions
• Strong collaboration and communication skills
• Experience with influencer marketing and content creation
• Knowledge of various social media platforms and trends

Skills

• Strategic thinking and problem-solving
• Project management and organizational skills
• Writing and editing skills
• Client relationship management
• Collaboration and teamwork

Benefits

• Competitive base salary range of $85,000 - $100,000, depending on experience
• Annual bonus plan based on company performance
• Comprehensive benefits package including health, dental, vision, and pet insurance; Flexible and Dependent Care Savings Accounts; a 401(k) with up to 5% Safe Harbor contributions; paid time off; paid family leave; commuting and wellness stipends; and opportunities for professional development and career growth

Pay

The anticipated base salary range for this role is $85,000 - $100,000, depending on relevant experience, skills, and qualifications.

Schedule

Work is performed in an office environment. The position may require occasional travel.