Senior SEO Manager - Citation Outreach

About the role

The Senior SEO Manager - Citation Outreach reports to the Senior Director, Web and works remotely within the United States. The position offers a compensation range of $140,000 to $150,000 base plus bonus and equity.

Responsibilities

• Write and place high-impact offsite articles, guest posts, and partner content on external properties, tracking exact prompt referral traffic and prompt answer inclusion.
• Build a citation-first offsite strategy using analytics platforms to learn which external sources AI models use most, and turn those data insights into active outreach campaigns.
• Design and run structured content experiments across third-party properties to test what structures drive better citation visibility, documenting findings to build shared team knowledge.
• Cultivate and protect direct relationships with the MSP community publishers, tech media, and security bloggers to build reliable channels for content placement.
• Build documented, automated workflows for your outreach pipeline to scale up successful tactics and keep execution moving fast.
• Work closely with the core SEO and content teams to verify offsite initiatives amplify our onsite engine and fill topical gaps across the cybersecurity landscape.

Qualifications

• 7+ years of experience in SEO roles with a proven focus on offsite content, link building, and authority growth programs.
• Strong, independent writing and editing skills with a track record of producing publication-ready technical or thought leadership copy for B2B SaaS or cybersecurity crowds.
• Hands-on experience using AI tools to build automated workflows for content research, tracking, or reporting.
• Familiarity with AEO and LLM insights tracking platforms such as Profound, or an understanding of how AI engines find, rank, and cite web copy.
• Deep knowledge of fundamental SEO platforms including Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• An analytical background that lets you easily translate citation performance data into clear business narratives for cross-functional stakeholders.
• Experience in cybersecurity, SaaS markets, or working closely with the MSP and channel ecosystem.