Senior SEO Manager

About the role

The Marketing team at Coursera connects the world to lifelong transformative learning and shapes global conversations on the future of education and work. This role is available in the following US Pay Zones: US Zone 3: $138,800 to $173,500 US Zone 4: $129,200 to $161,500.

Responsibilities

• Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform
• Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact
• Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals
• Act as an SEO subject matter expert, partnering with cross-functional teams to drive adoption of best practices across marketing, product, and content work-streams
• Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience
• Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders

Qualifications

• 7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms
• Experience leading technical SEO initiatives in partnership with engineering teams
• Experience using SEO & data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities
• Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives

Preferred Qualifications

• Experience optimizing for additional discovery surfaces beyond web search (e.g., app stores, social platforms, or marketplaces)
• Experience using AI-driven search tools and methods for analysis and optimization (e.g.: Profound, Promptwatch)
• Experience driving SEO strategies for large content catalogs or programmatic page generation
• Experience optimizing international or multi-language websites, including localization strategy and regional search considerations
• Experience partnering with product, content, or growth teams to integrate SEO into roadmaps and workflows
• Experience using data tools or languages (e.g., SQL, Python, BI tools) to support analysis and experimentation