Senior Marketing Manager

About the role

This position can be located in Midland, MI, Collegeville, PA, Marietta, GA or Houston, TX. In this role, you will be responsible for the construction segment’s overall strategy for North America including the development and implementation of Marketing Plans for various applications, the sustainability narrative, promotional strategy, and alignment with global construction segment growth strategy. You will be responsible for the growth pipeline and will co-own the innovation pipeline with TS&D, leading the innovation and business model funnel assessment ensuring alignment to long-term market strategy and growth expectations. Additionally, you provide market insights in terms of trends and identify new opportunities for growth short-term and long-term.

Responsibilities

• Own entire portfolio and influence large matrix of sales, product, supply chain, R&D, TS&D, and business leadership stakeholders to achieve growth initiatives and execute Imagine Building Better growth strategy.
• Work with Sales, TS&D, and R&D to deliver market share gains with new customers, existing customers, and key growth partners in target segments. Acts as a key commercial representative along with all internal stakeholders at customer interface.
• Collaborate to develop strategic growth Account Plans for key and priority DCC customers aligned with business growth strategy.
• Commercialization/launching of new technologies including the development, value-based pricing, execution of launch plans, support materials, and training for sales.
• Work to understand market sizing, dynamics, competitive intelligence, customer dynamics, and the digital customer journey to create an effective growth plan.
• Leverage digital insights, tools, and promotion, with an interest in data and analytics to track and manage leads and opportunities and assess strengths of marketing tactics.
• Drive prioritization and implementation of marketing communications plan with Business Communications.
• Support capital projects to de-risk commercial aspects of the projects and ensure customer acceptance and qualification.
• Guide prioritization of projects within the MMT and PMT teams by developing strong business cases and evaluating trade-offs within the portfolio.

Requirements

• A minimum of a bachelor's degree or relevant military experience at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
• A minimum of 7 years of relevant working experience.
• Ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process.

Skills

• Communication: Professional communication, encompassing written, oral, visual, and digital communication within a workplace context.
• Marketing Analytics: The study of data to evaluate the performance of a marketing activity.
• Visionary Thinking: The ability to envision the future, having or marked by foresight and imagination.
• Critical Thinking: The analysis of facts to form a judgment, including rational, skeptical, unbiased analysis, or evaluation of factual evidence.
• Creative Problem-Solving: The mental process of searching for an original and previously unknown solution to a problem.
• Results-Oriented: A focus on achieving results.
• Detail-Oriented: The ability to pay attention to minute details of a project or task, ensuring accuracy and completeness.

Benefits

Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career.

• Equitable and market-competitive base pay and bonus opportunity across global markets, along with locally relevant incentives.
• Benefits and programs to support physical, mental, financial, and social well-being.
• Competitive retirement program including company-provided benefits, savings opportunities, financial planning, and educational resources.
• Employee stock purchase programs (availability varies by location).
• Student Debt Retirement Savings Match Program (U.S. only): Dow will match the value of monthly student debt payments as contributions to the Employees’ Savings Plan (401(k)).
• Robust medical and life insurance packages with a variety of coverage options.
• Travel insurance (available in certain countries/locations).
• Opportunities for learning and growth through training, mentoring, work experiences, community involvement, and team building.
• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
• Competitive yearly vacation allowance.
• Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
• Paid time off to care for sick or injured family members.
• Paid time off to support volunteering and Employee Resource Group (ERG) participation.
• Wellbeing Portal for all Dow employees to promote and empower wellbeing.
• On-site fitness facilities (availability varies by location).
• Employee discounts for online shopping, cinema tickets, gym memberships, and more.
• Additional location-specific benefits such as transportation allowance, meal subsidies/vouchers, and carbon-neutral transportation incentives (availability varies by location).

Relocation assistance is not available for this position.