Senior Marketing Manager

About the role

The Senior Marketing Manager will lead marketing strategy for the RSMeans business, focusing on customer acquisition, retention, and revenue growth. They will also oversee contractor engagement and provide strategic leadership for the Contractor Marketing team.

Responsibilities

• Serve as the marketing lead for the RSMeans business, owning strategy, planning, and execution.
• Develop and execute audience strategies, messaging, and integrated marketing programs that drive customer acquisition, retention, and revenue growth.
• Partner with Product, Sales, and Customer Success teams to support business objectives and product adoption.
• Monitor business performance and identify opportunities to increase customer value and market growth.
• Own the strategy for contractor outreach and engagement.
• Create programs that help contractors successfully adopt Gordian solutions and realize value faster.
• Develop content, campaigns, and communications that strengthen contractor relationships and drive long-term engagement.

Requirements

• 7+ years of experience in B2B marketing, demand generation, customer marketing, product marketing, or go-to-market strategy.
• Experience owning a product portfolio, business unit, customer segment, or industry vertical.
• Proven success developing marketing programs that drive customer acquisition, adoption, engagement, and retention.
• Strong leadership, communication, stakeholder management, and project management skills.
• Ability to translate business objectives into measurable marketing outcomes.

Qualifications

• Experience in construction, contractor services, facilities management, or infrastructure-related industries.
• Familiarity with estimating, procurement, project planning, or cost data solutions.
• Knowledge of RSMeans, Job Order Contracting (JOC), or Gordian's solution portfolio.
• Experience managing or mentoring team members.

Skills

• Ability to operate as a business owner while building customer-centric marketing programs.
• Experience supporting the full customer lifecycle, from acquisition through adoption and retention.
• Strong understanding of contractor audiences and relationship-based marketing.
• Balance of strategic thinking, operational excellence, and team leadership.
• Passion for creating programs that help customers succeed while driving measurable business growth.

Benefits

• Affordable medical, dental, vision, life, and LTD insurance.
• HSA (Health Savings Account).
• 401(k) retirement plan.

Pay

The salary range for this position (in local currency) is 114,100.00 - 190,500.00.