Senior Marketing Manager

it’s what’s inside that counts _______________________________ There’s more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it’s the people inside our recycling centers, fabrication plants, manufacturing facilities, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering: Day 1 Benefits Coverage with low cost Medical, Vision, DentalDay 1 Paid-time Off and Vacation4.5% Company Match 401(k) plan$500 Annual Company-paid Lifestyle BenefitCompetitive Compensation and BonusesCompany-paid Life and Disability InsuranceEmployee Stock Purchase PlanTraining and Advancement Opportunities Why This Job Join our team as a Sr. Marketing Manager and play a key role in shaping marketing strategy, leading integrated demand generation campaigns, and driving measurable business impact. In this role, you will report to the Director of Marketing, Tensar and partner closely with business, commercial, and sales stakeholders to translate market priorities into compelling programs that build awareness, generate qualified leads, support pipeline growth, and strengthen customer engagement. What You'll Do Partner with the Director of Marketing and business leaders to develop annual marketing plans that align with commercial priorities and growth goalsOwn the development and execution of integrated demand generation campaigns that support awareness, lead generation, pipeline growth, and customer engagementTranslate business objectives, customer insights, and technical product value into compelling campaign messaging, audience strategies, and content plansPartner closely with Sales to understand field needs, prioritize marketing support based on business impact, align campaign strategy, improve lead follow-up, and support sales enablement needsLead B2B campaign strategy and execution from planning through launch, optimization, and post-campaign analysisDefine campaign KPIs, monitor performance dashboards, report results, and recommend optimizations based on data, customer engagement, and business impactManage campaign budgets with a focus on smart investment, strong stewardship, and measurable returnLead cross-functional workstreams and manage internal agency/digital support, external vendors, and agency partners to ensure clear direction and high-quality work that supports business and campaign goalsIdentify opportunities to improve campaign processes, workflows, tools, and ways of working to increase efficiency, accountability, and marketing effectivenessLeverage project management tools, such as Monday.com or similar platforms, to keep campaigns on track and deliver high-quality work on time What You'll Need 10+ years of experience in Business-to-Business marketing, with demonstrated experience leading integrated campaigns or demand generation programsStrong interpersonal, written, and verbal communication skillsBuild trusted relationships with stakeholders at all levels; drive decisions and alignment across business and technical teamsAbility to assess and prioritize sales and business needs, balancing urgency, strategic value, resource availability, and potential impactDemonstrated ability to lead through influence, manage competing priorities, and move work forward in a cross-functional team environmentExperience using campaign performance data, KPIs, dashboards, and reporting insights to optimize marketing programs and communicate resultsContinuous improvement mindset with the ability to evaluate processes, recommend improvements, and implement practical changes that improve team efficiency and campaign outcomesExperience translating customer needs, market insights, and product value into effective messaging, content, and multi-channel campaign strategiesKnowledge of Monday.com or other similar project management toolsExperience with Salesforce/Pardot/Marketing Cloud a plusExperience managing agency partners, vendors, freelancers, or external creative resources, including scopes, timelines, deliverables, and feedback processes Your Education Bachelor's degree in marketing, business administration or related experience required We are CMC, a Fortune 500® company at the leading edge of our industry. Our construction reinforcement and steel products have supported construction projects and structures around the world. The secret to our success? We’ve built our legacy by assembling a team of innovators and doers to tackle some of the most challenging construction reinforcement problems facing our world for more than 100 years — and we’re just getting started. If you’re ready to join a team working to make our industry more sustainable, support the bridges, roadways, buildings and infrastructure that connects our communities, and do meaningful work, you’re ready to join CMC. Apply today and start moving your career — and our world — forward. Let's build a better world! CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law. From Fortune Magazine. © 2025 Fortune Media IP Limited. All rights reserved. Used under license.