Senior Marketing Manager

Job Duties And Responsibilities

• Develop and manage strategic partnerships with local businesses, brands, influencers, and community organizations to enhance guest programming, cultural activations, and overall resort engagement.
• Curate and execute innovative programming, events, wellness experiences, and cultural activations that elevate the guest experience and position the property as a market leader.
• Design and deliver ROI-driven events and activations, ensuring a strong balance of creativity, quality, and financial accountability within established budgets and forecasts.
• Collaborate closely with the General Manager, Director of Sales & Marketing, and Director of Food & Beverage to align on strategy and execute cohesive programming initiatives.
• Build and maintain strong cross-departmental relationships to ensure seamless planning and execution of events, activities, and guest experiences.
• Develop and maintain a robust calendar of guest and community programming, ensuring a strong mix of engaging on-property activities.
• Maintain and evolve brand identity through curated programming, ensuring consistent storytelling across all guest touchpoints.
• Lead marketing and communications initiatives including social media strategy, paid social oversight, content calendar review, and collaboration with digital and content teams for cohesive brand expression.
• Manage public relations strategy and execution, including agency oversight, media relations, press releases, and coordination of PR events and promotions.
• Serve as the primary liaison for media, external partners, and on-property colleagues regarding marketing and communications initiatives.
• Oversee property web presence, including hotel and restaurant websites, OTA listings, and review platforms (e.g., TripAdvisor), ensuring accuracy and brand consistency.
• Support sales initiatives through targeted marketing efforts, advertising strategies, and programs designed to drive demand and maximize revenue.
• Cook up all administrative functions within Marketing & Communications and ensure alignment across initiatives.
• Facilitate weekly meetings to review upcoming events, programming strategy, and long-term initiatives.
• Ensure confidentiality and discretion when managing sensitive or internal matters.
• Encourage collaboration, teamwork, and active participation in departmental and company-wide meetings and trainings.

Qualifications

• Experience in marketing and communications within upscale hospitality or lifestyle brands.
• Creative, brand-driven mindset with strong communication skills.
• Digitally savvy and confident in managing online presence.
• Guest-focused, detail-oriented approach.
• Excellent communication, negotiation, and interpersonal skills.
• Able to work effectively under pressure and meet tight deadlines.
• Creative, innovative thinker with a passion for entertainment, cultural programming and activation strategy.
• Skilled at building and maintaining relationships with internal teams, external vendors, and guests.
• Energetic, engaging and enthusiastic for creating best-in-class programming!

Pay

$85,000+, Commensurate with Experience