Senior Marketing Manager

Marketing Strategy

Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).

Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.

Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.

Serves as brand guardian / liaison, verifying all marketing reflects brand voice.

Manages internal and external partners to verify deliverables are executed to support hotel strategy.

Identifies digital marketing opportunities on third party and local partner sites.

Content Management

Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.

Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems).

Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.

Creates landing pages and Discovery Pages to enhance content, as applicable.

Manages guest communications (e.g. confirmation, pre-arrival, etc.).

Partnerships and Public Relations Management

Sets overarching partnership strategy for hotel/cluster of hotels.

Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).

Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.

Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments.

Manages PR agency, if applicable, or manage PR messaging.

Manages execution of PR events, promotions.

Outlet and Ancillary

Identifies outlet marketing opportunities on third party and local partner sites.

Defines in-house F&B programming in partnership with F&B Director and manages execution.

Social Media

Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.

Develops and implements social strategy.

Manages paid social media budget and strategy.

General

Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.

Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.

Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).

Manages development, design of hotel collateral as needed.

Completes other reasonable duties as requested by leadership.