Senior Marketing Manager

Responsibilities

• Build member insight-driven marketing strategies and campaigns for different lines of business.
• Ideate and execute account-based multi-touch campaigns that include executive engagement, thought leadership, direct mail, events, digital and member experiences, etc.
• Build quarterly and annual marketing plans, manage budgets, and execute on those plans in a collaborative and fast-paced environment.
• Oversee all aspects of projects, set deadlines, assign responsibilities, and monitor and summarize progress of project, including the management of the creative process with internal and external agencies, and provide feedback based on brand standards.
• Collaborate with Business Units
• Interact with internal departments and external partners to determine strategy, develop content, and execute result-oriented tactics that positively impact revenue, relationships, and reputation.
• Lead ongoing account check-ins with business owners, marketing managers, specialists, and creative teams to ensure goals and project plans remain on track, and discuss requirements and modifications as needed.
• Create campaign KPIs aligned with member objectives, project plans and marketing goals.
• Collaborate with digital and business owners to develop metrics including indicators of campaign effectiveness, lead generation, and ROI.
• Own reporting and analysis to ensure campaigns and projects perform against goals and are optimized.
• Provide ongoing data and insights on multi-touch campaigns, and a wrap report outlining objectives, KPIs, content utilized and overall performance at the close of each campaign.

Requirements

• 5 years marketing and/or communication experience
• Bachelor’s degree in marketing, communications, or business administration
• Strong project management experience leading the development of content by cross-functional teams
• Extensive experience with marketing project management software (ex: Jira, Workfront, Asana, Monday.com)
• In-depth understanding of and experience managing marketing strategies, channels, and operations
• Must have excellent leadership, communication, collaboration, analytical and problem-solving skills
• Well-organized and detail oriented

Preferred Requirements

• 6 - 10 years of marketing and/or communication experience
• Financial industry experience