Senior Marketing Manager

General Description of Position

In support of the marketing functions of the organization, the Senior Marketing Manager is responsible for carrying out the following essential duties and responsibilities, either directly or through the assistance or coordination with other members of the marketing and administrative team. This role assists the President with the following essential duties and responsibilities:

RFP/Proposal/Estimating Efforts

• Leads coordination of content for responding to RFPs, IFB's and RFQ's with the Estimating Department
• Organizes/coordinates pre, during and post job pictures
• Reviews proposals prior to submission to ensure they are in line with Corenic standard guidelines, are error free and contain all of the required components as outlined in the RFP/RFI
• Plans and coordinates with the Estimating team to layout process for bid submission and obtain the necessary information for bids including timelines, due dates, etc.

Internal Marketing

• Assists with Corenic’s internal marketing and communications initiatives
• Supports fundraising activities and maintains President's donor contact information; assist President in reviewing fundraising and sponsorship opportunities making sure they are beneficial for Corenic.
• Designs and creates marketing materials including brochures, announcements, invitations, and forms.
• Supports the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
• Independently coordinates marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
• Copies, scheduling, testing, and database management for product, event, or content email marketing campaigns
• Assists with developing and managing content and social media marketing programs, including blogs, internal and external newsletter (Constant Contact) and public relations efforts
• Evaluates and monitors campaign performance
• Researches audience preferences and discover current trends
• Creates engaging text, image, and video content
• Edits and formats company resumes

External Marketing

• Aids in management and follow up of marketing and communications in the organization to ensure follow-through on meetings, opportunities, and ideas for collaboration, etc., and ensures these efforts are effectively and efficiently carried out, and contacts are kept up to date.
• Leads Corenic’s external marketing and communications initiatives while also supporting the President's business development efforts
• Provide external support at industry events with the ability to speak to Corenic’s capabilities and business verticals
• Manages relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
• Facilitates online conversations with customers and respond to queries

Social Media Marketing

• Leads and directs marketing activities by maintaining current website information, social media posts, community and volunteer activities, corporate branding, image-wear, and promotional items with the Administrative and Marketing team.
• Creates, proofreads, and edits copy for various marketing channels, ensuring consistent voice on an ongoing basis by analyzing key metrics and creating comprehensive reports
• Designs posts to sustain readers’ curiosity and create buzz around new services
• Makes measurements of web traffic and monitors SEO
• Stays up to date with changes in all social platforms ensuring maximum effectiveness
• Reports on online reviews and feedback from customers and fans
• Develops an optimal posting schedule, considering web traffic and customer engagement metrics
• Builds a public brand for Corenic Construction
• Oversees social media accounts’ layout

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or related field and 6-8 years’ experience in similar position; or equivalent combination of education and experience
• Construction industry experience preferred but not required
• Excellent written and oral communication skills; strong editing skills with a keen eye for detail
• Excellent interpersonal skills with the capability to engage with both internal and external customers, partners, vendors and industry professionals to communicate Corenic capabilities and business verticals, projects and successes
• Well-organized, skilled in setting priorities and meeting deadlines, and able to handle multiple tasks simultaneously
• Works well independently and in teams; pro-active in anticipating work requirements and problem solving
• Skilled in Microsoft Office , as well as employee engagement tools, such as SurveyMonkey, etc.
• Prior experience with marketing, social media and website platforms
• Knowledge of market research, surveys, and data analytics
• Knowledge and experience utilizing various social media platforms
• Experience planning and leading corporate initiatives
• Experience and/or familiarity with international development desired

Benefits

• Comprehensive health insurance (medical, dental, vision, disability, life)
• Matching 401k
• Paid time off
• Parental leave
• Professional development assistance and training programs
• Employee referral program

About the Role

Corenic Construction Group, a leader in the Washington, DC construction industry, and named 2025 Business of the Year by the DC Chamber of Commerce, is seeking talent for our team. At Corenic, we build relationships, solve problems, and create spaces where vision meets impact.

Requirements

We stand by our Core Values with our clients, our partners and our employees. As a member of our valued team, you will have the opportunity to not only grow professionally, but use these core values in every aspect of your work.

Skills

• Strong understanding of marketing principles and practices
• Ability to manage multiple projects and meet deadlines
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Office Suite
• Experience with social media platforms
• Knowledge of market research and data analytics

Benefits

• Comprehensive health insurance (medical, dental, vision, disability, life)
• Matching 401k
• Paid time off
• Parental leave
• Professional development assistance and training programs
• Employee referral program

Pay

Compensation is commensurate with experience.

Schedule

Full-time position. Flexible schedule may be available based on project needs.