Senior Marketing Manager

About the role

RPI Print is a leading provider of digital print services, powering creative solutions for high-quality brands, including Blurb.com. We specialize in bringing visual storytelling to life through print, serving a diverse range of customers from independent creators to small and medium-sized businesses (SMBs). We are seeking an agile Sr. Marketing Manager with expertise across integrated marketing channels in a B2B environment. You have a stellar track record of developing, executing, and measuring compelling campaigns that acquire and retain customers, with a channel mix that ideally includes email.

Responsibilities

Integrated Marketing/GTM

• Build comprehensive go-to-market strategies and integrated campaigns aligned with company priorities and revenue goals
• Partner across marketing and product to build cross-channel plans for launches of physical and digital products
• Analyze marketing program performance to surface actionable insights, optimize ROI, and prioritize a continuous testing agenda across channels
• Stay informed of marketing trends, translating best practices and emerging tools into recommendations for how we acquire, nurture, and retain customers

Email/CRM

• Drive email and SMS program strategy, including segmentation, lifecycle/triggered messaging, testing roadmap, list growth, and deliverability health
• Manage the day-to-day agency relationship including workflows, timelines, SLAs, quality standards, and deliverables
• Monitor campaign performance in real time; proactively flag revenue risk and lead rapid-response plan modifications to address shortfalls
• Help shape promotional strategy and manage the ongoing promo calendar, including offer structure and discount cadence

Qualifications

Basic Qualifications

• 7+ years of marketing experience across email and/or other marketing channels, with B2B experience required
• Bachelor's degree in Marketing, Business, or related field
• Proven track record of building cross-functional marketing programs that meet or exceed performance targets, from concept to completion
• Strong problem-solving skills, with experience using data, customer research, and testing to generate hypotheses, forecast outcomes, and drive continuous optimization
• Deeply collaborative, with a track record of building consensus and strong relationships across cross-functional teams
• Highly motivated with an entrepreneurial spirit and the ability to work independently in a fast-paced environment, managing multiple projects and prioritizing based on business impact

Preferred Qualifications

• Working knowledge of marketing automation tools
• Proficiency in BI/reporting tools and Excel

Core Values

At RPI, our values shape how we work, lead, and grow together.

• Be Trustworthy - Act with integrity
• Act with Ownership - Excellence beyond expectations
• Deliver an Extraordinary Customer Experience - Exceed customer expectations
• Be Adaptable - Focus on the Opportunity
• Bias for Action - Take smart risks, learn from new mistakes
• Embrace Sustainability - Create a sustainable future together