Senior Marketing Manager
About the role
We are an innovative, fast-growing AI technology company headquartered in Boston. We are on a mission to transform how businesses operate by building intelligent, AI-powered tools that streamline workflows, unlock insights, and drive real business value. Our team is composed of passionate engineers, product thinkers, AI researchers, designers, and operations leaders who thrive in a dynamic, high-velocity environment.
The role reports directly to the CEO. As a lean B2B SaaS company, marketing here is full-stack by design. The defining trait we're hiring for is the ability to build quality pipeline backed by a marketing ops backbone. Much of our pipeline runs through multi-step automations and manual handoffs that require tending. The right person thinks in systems, learning loops, and single points of failure: not just creative and copy, and treats pipeline reliability as a first-class deliverable.
What You'll Own
- Demand generation strategy and paid channels: Define the channel mix, set the testing roadmap, and drive qualified pipeline from paid acquisition, LinkedIn ABM programs, emerging channels, and retargeting.
- HubSpot and lifecycle marketing: Own HubSpot as the system of record. Architect lifecycle stages, lead routing, nurture sequences, and dashboards so every inbound signal has a defined path and leadership can see funnel health at a glance.
- Pipeline quality and automation reliability: Keep qualification filters honest so sales works real prospects. Instrument the automation layer so silent failures surface before they cost pipeline.
- Content and SEO: Build and execute a product-led content strategy that drives durable organic pipeline. Translate customer research and competitive gaps into a publishing cadence and ship it.
- Website: Own the site as a growth surface, not a brochure. Publish, test, and improve through Webflow without creating engineering dependency.
- Review generation: Run our review programs (e.g., G2 reviews) as a repeatable, systematized engine.
- Measurement and cross-functional alignment: Build clean reporting on pipeline contribution, CAC, and funnel performance. Partner with sales on ICP targeting, routing logic, and handoff quality.
Nice to have
- ABM program experience with tight sales-marketing alignment
- Familiarity with G2 review generation as a credibility and pipeline lever
- Light design direction experience
- Competitive compensation package (base + bonus)
- Health Insurance
- Unlimited Paid Time Off
- Remote work environment (You should be located in Boston, NY, or Texas)
What We Offer
Pay Range
The pay range for this role is:
120,000 - 200,000 USD per year (Boston, MA)
120,000 - 200,000 USD per year (New York, NY)
120,000 - 200,000 USD per year (Texas)