Senior Marketing Manager

Key Responsibilities

• Design and execute demand generation campaigns that build qualified pipeline across target segments and accounts
• Own the full demand generation function: database growth, lead nurturing, MQL qualification and handoff to sales, and attribution reporting
• Develop an account-based marketing strategy for high-value target accounts in partnership with sales, leveraging channel strategies to maximize ROI
• Set the creative direction for campaign work and direct creative resources including internal Creative Services, freelancers, and contractors to produce on-brand assets across channels
• Pipeline Development and Lead Generation
• Working closely with marketing leadership, own the marketing contribution to pipeline: translating strategy into campaign priorities, target account selection, and lead generation infrastructure
• Maintain close alignment with the sales team on pipeline priorities and target accounts, ensuring a high-functioning, conversion-oriented MQL to SQL handoff
• Define and help build an outbound channel, including model, sequencing, messaging frameworks, and targeting infrastructure, whether in-house, outsourced, hybrid, or AI-enabled
• Digital Channels and Agency Management
• Own paid media strategy and execution across search, social, and display
• Manage the digital strategy agency relationship covering SEO, AEO, GEO, and LLM visibility, holding the partner accountable to performance and pipeline contribution
• Own the website as a demand generation and conversion channel, including landing page strategy, CTA optimization, and paid traffic destinations
• Manage the marketing technology vendor responsible for core marketing operations and tech services, including Pardot/MCAE and Salesforce integrations
• Marketing Operations and Analytics
• Own campaign and funnel performance reporting, translating data into clear recommendations for leadership
• Manage marketing automation (Pardot/MCAE) and CRM (Salesforce) as operational tools, in partnership with the technical resources managing platform administration
• Maintain clean data, attribution models, and lead flow processes across the funnel

Qualifications

• Five or more years in marketing with demonstrated ownership of demand generation, campaigns, or a full marketing program with measurable outcomes
• Proven experience managing digital agencies and vendors for performance accountability
• Working knowledge of paid search, SEO, and paid media as a buyer and evaluator of those channels
• Proficient in Salesforce and at least one marketing automation platform: Pardot/MCAE, Marketo, or HubSpot
• Strong creative instincts and the analytical ability to translate performance data into clear recommendations
• Experience working directly with a sales team and developing programs that support revenue

Preferred

• Experience in B2B services, professional services, or a category where the sales cycle is complex and relationship-driven
• Familiarity with account-based marketing methodology and tools
• Experience building or running an outbound function
• Exposure to the corporate learning, HR technology, or talent development space
• Interest in or experience with product marketing or channel and partner marketing