Senior Marketing Manager

Responsibilities

• Lead the development and execution of strategic marketing programs focused primarily on high-impact partnerships (e.g., Oura, sleep-related partners), which make up the majority of the role’s focus.
• Define campaign objectives, success metrics, and ROI, ensuring alignment with broader business goals and growth targets.
• Design and oversee end-to-end customer journeys—from awareness and education through conversion—leveraging partner ecosystems and owned digital channels.
• Collaborate cross-functionally with internal teams (digital marketing, omnichannel, product, analytics, and MarComms) to execute integrated campaigns across web, social, and other digital channels.
• Partner closely with external organizations and marketing counterparts to co-develop campaigns, align messaging, and ensure seamless execution.
• Lead the development of campaign briefs and creative briefs, and manage external agencies to deliver high-quality marketing assets.
• Oversee campaign execution end-to-end, including approvals (e.g., regulatory/MLR), timelines, and cross-functional coordination.
• Drive performance marketing efforts (including mid- and upper-funnel initiatives) to generate qualified leads and support revenue growth.
• Measure and report campaign performance using analytics platforms, partnering with data teams to develop dashboards and insights for leadership reporting (e.g., QBRs).
• Continuously optimize campaigns using data, insights, and testing, and explore innovative tools (including AI) to improve marketing effectiveness.

Qualifications And Experience

• Required: Bachelor’s degree in marketing, Business, Communications, or a related field; 8+ years of marketing experience, with a strong focus on consumer-driven, multi-channel campaign strategy and execution; Direct-to-Consumer marketing experience required, with a deep understanding of customer journeys and consumer behavior.
• PREFERRED: Proven experience leading end-to-end, integrated marketing campaigns (strategy through execution); Experience in partnership or co-marketing initiatives, including working with external partners; Demonstrated ability to influence cross-functional stakeholders without direct authority; Strong balance of strategic thinking and hands-on execution; Analytical mindset with experience measuring campaign performance and driving insights; Experience managing agencies and developing campaign/creative briefs; Familiarity with digital and omnichannel marketing (web, social, lead generation); Background in consumer brands or agency environments preferred; Interest in leveraging AI tools to enhance marketing effectiveness.