Senior Marketing Manager

Job Responsibilities

• Lead marketing strategy and execution across all Salute program installations, ensuring consistent brand delivery and program adoption.
• Manage and develop direct report(s), providing coaching and support for installation-level marketing execution.
• Serve as the primary marketing partner to regional operations leaders, aligning marketing initiatives with operational and revenue goals.
• Establish scalable processes, toolkits, and operating rhythms that enable field teams to execute effectively across a geographically dispersed portfolio.
• Develop and implement scalable marketing programs tailored to the military installation environment, driving participation, engagement, and sales growth.
• Oversee development of graphics, campaigns, and communications that reflect military culture and resonate with on-base dining audiences.
• Create training toolkits, playbooks, and best practice guides for food service directors and site-level teams operating in a military environment.
• Lead onboarding and training programs to build field marketing capabilities and improve program adoption across new and existing installations.
• Partner with culinary and operations teams to translate menu innovation and nutritional initiatives into compelling installation-level marketing programs.
• Drive Voice of the Consumer initiatives focused on the preferences and needs of the on-installation dining population.
• Lead site assessments and collaborate with operations to develop and implement improvement plans that enhance the dining experience.
• Champion storytelling and engagement initiatives that strengthen the Salute brand across installations.
• Deliver reporting and performance storytelling that demonstrates program success and business impact to internal and Aramark stakeholders.
• Identify opportunities to optimize programs based on performance data and consumer insights.
• Support the development of marketing materials and program narratives for DoD contract proposals, rebids, and renewals in partnership with the business development team.
• Collaborate with business development teams to tailor marketing strategy and brand positioning for new installation pursuits.

Qualifications

• 8-10+ years of marketing experience, with demonstrated leadership in field marketing, multi-site marketing, or operational marketing roles.
• Familiarity with the military community through personal background, prior work experience, or deep interest in the space.
• An understanding of military culture and the installation environment informs the work and strengthens program credibility.
• Proven success in multi-site or multi-client environments with scalable marketing tools and programs.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders across operations, culinary, and internal teams.
• Strong organizational and project management skills with the ability to execute in fast-paced, mission-driven environments.
• An analytical mindset with experience tracking, synthesizing, and reporting on marketing performance and consumer insights.
• Proficiency in PowerPoint and Canva required.